"The B2B Social Media Book" Book Review
Online Marketing is just like a like the rootin' tootin' Wild West, anything goes and buyers beware. Even though we have all been using the Internet for upwards of 10+ years now, marketing online is still in its infancy, especially when you compare it to how long advertising has been around in more traditional forms. As a result, businesses are never fully sure how to best leverage the use of social media to increase their ROI, and often don't venture out into this unknown world or waste money doing the wrong things.
In the first book "The B2B Social Media Book" Kipp Bodnar from Hubspot and Jeffrey L. Cohen from Radian 6 layout a realistic tome for how to successfully navigate through the world of online marketing - for B2B purposes. Let's be honest, we have all read a lot of books about how to better your business or marketing endeavors and the majority aren't good. They are either written like a text book or are so general we don't learn anything from them. This book, is a Hemingway novel by comparison. It's written in an easy style that allows you learn and digest new information with the greatest of ease.
Online Marketing is about knowing your target demographic and advertising your skills in places and during times where they will be receptive to learning about it. Bodnar and Cohen do a wonderful job of explaining each social media platform and how to best use it for online marketing purposes. Social Media platforms can often be misunderstood and businesses will choose to market on certain ones because they think it's the "cool" platform or because they think everyone's on it. Instead they need to know the intent of the platform - how people are using it, and what people are using it to properly evaluate whether it's right for their needs. In "The B2B Social Media Book" all of this is outlined for you along with real life examples.
It doesn't matter if you are a seasoned pro, brand new to the world of Online Marketing, a B2B business or a B2C business, "The B2B Social Media Book" is a must read. Bodnar and Cohen have created a playbook that you can keep going back to hone your Online Marketing strategies and maximize your ROI.
**Social Media Club members (Open/Pro/SMB/Corporate) are welcome to participate in a free webinar hosted by Social Media Club featuring Kipp Bodnar and Jeffrey L. Cohen, Authors of The B2B Social Media Book on Thursday, June 21st at 2pm EDT. Register here!**