What we can learn from KitchenAid, and should Social Media Managers maintain personal accounts?
We all know what happened during the first presidential debate. Big Bird got dissed and a social media manager at KitchenAid committed the social media career Avada Kedavra: they inadvertently Tweeted content intended for their personal account to the account they manage professionally. The Tweet (why this is capitalized) appeared as Obama reminisced about his [...]




