I was commenting on a blog about building a personal brand, when I realized that the Brand Called Me is fickle. Back in the day, a handshake was the contract. The hand-to-hand touch cemented agreement at a deep, personal level.

In a virtual world, trust is much harder to attain. Yet, we expect social media to deliver instant gratification. Sustainable trust relies on augmenting good communicative practices with technology—not the other way around.

How to augment good communication with technology