Members of the Bazaarvoice executive staff will speak about how they use Social Media to drive the creation of User Generated Content (UCG) and then how the UCG is used in their marketing programs and on the web to help promote their clients.

Bazaarvoice is an Austin success story and is sharing their insights (and facilities) with the larger social media user community of Austin free of charge. This is a great opportunity to see how theory becomes reality and how social media can be extremely effective.

Thank you Bazaarvoice for your sponsorship of Social Media Club Austin in 2010!