Behavioral Storytelling: Social Content Strategy
Wed. September 18 2013
In this co-hosted event with Content Strategy Philly, digital marketing strategist Michael Leis talks about the narrative structures that build a thriving community at scale. Learn from practical, big brand examples of how to create behaviorally-driven campaigns and how to structure a social mix of conversation and content that helps people represent themselves and come to decisions about your brand in social media.
Michael Leis is a strategist and writer who helps companies connect with their audiences and build effective communication systems. Most recently, it’s included the integrated web, social, and mobile presences of brands like Sharpie, Taco Bell, KFC, Discover Financial, Cox Communications, and Sony Stores, among others.