Driving Social Media in Retail Businesses
Mon. September 24 2012
6:30pm - 9:30pm
Cross Campus
820 Broadway
Santa Monica, CA United States
34° 1' 6.5604" N, 118° 29' 21.2388" W
See map: Google Maps
Join Social Media Club LA for Social Media Week LA!
Social Media for Retail Marketers!
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How does social media drive engagement for retail marketers? Our panelists will explore current practices and emerging trends for delivering social media engagement that gets results. Speakers will share tools, techniques and tips for using social media to build retail brands, manage customer relations and generate sales. The audience will be invited to ask questions. Expect to leave the session with a game-plan to turbo-charge your social media engagement for the upcoming holiday season.
This interactive session will cover:
- Using data to to create results-driven social media programs.
- Platforms & tools retailers use to engage consumers.
- Metrics and understanding where social media fits within the purchase cycle.
This interactive session will cover:
- Using data to to create results-driven social media programs.
- Platforms & tools retailers use to engage consumers.
- Metrics and understanding where social media fits within the purchase cycle.
Moderator:
- Serena Ehrlich, Director of Marketing, Mogreet
Confirmed Speakers:
- Laura Knapp, Founder, Social Spotlight Media
- John Tabis, VP of Strategy, ShoeDazzle
- Nicole DeRuiter, Social Media & PR Manager, Fresh & Easy
- Yuna Park, Associate Director of Innovation, Attention
Ticket Information:
-Tickets are $10 before September 23; $15 day of and at the door.
RSVP & Purchase tickets - http://smclaretail.eventbrite.com/
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