February 2014 #SMCBooks Webinar - The Social Media Side Door by Ian Greenleigh
Tue. February 11 2014
10:00am - 11:00am
Register and Watch The Webcast at: https://www.brighttalk.com/webcast/10559/99449
Join Kat Mandelstein from our SMC Global Board as she hosts the February 2014 #SMCBooks Book Club Webinar with Ian Greenleigh author of The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional).
About the Book: Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors– avenues of access through social media–have opened all around us, and few have noticed. Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.
In The Social Media Side Door, social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight–to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job.
About the Author: Ian Greenleigh (@be3d) is Director of Marketing at Olapic. He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, U.S. News & World Report, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh also blogs at daretocomment.com.
Submit questions for Ian with #smcbooks for a chance to win a copy of the book.