Two global not for proft social media case studies from 2010, are Earth Hour and the success of Greenpeace's campaign against Nestle for its use of palm oil linked to rainforest destruction.
Both Earth Hour and Greenpeace used local efforts initially, to drive global results. Our speakers for this Social Media Club Sydney event are:

• John Johnston, social strategist who set up the original Earth Hour strategy

John's profile 

http://www.jjprojects.com/about/

JJ Projects blog

http://www.jjprojects.com/

John will talk about the role of social media in Earth Hour's global campaign, with a quick history of where it's come from and how it has developed and explain how and why it works on a global scale.
 

• Dae Levine, Head of Communications with Greenpeace

Dae's profile 

http://www.greenpeace.org/australia/about/staff/dae-levine

The anti deforestation campaign details 

http://www.greenpeace.org/australia/news-and-events/news/deforestation/n...

Dae will cover the use of social media as a global lobbying tool, and outline how the campaign success happened so quickly, and how social social media can push major culutral and social change.

We will be looking at discussions around:

• Keys to going from a “scattered” social media presence to a unified approach around one common objective/mission
• Importance of having a global strategy that’s executed locally
• Finding and engaging key influencers from many markets
• Integrating online/social activities offline

We're back at the Polo Lounge and Supper Club at the Oxford Hotel. Look forward to seeing you there.

Please register on Eventbrite http://smcsyd11.eventbrite.com/

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