Medaling in Pop Culture Moments
Thu. March 20 2014
6:30pm - 9:00pm
Are you going for the gold, or just a social media spectator? From the Olympics to the Academy Awards to March Madness and more, how can you seize on big event moments for your clients through social media marketing?
Join us for our first SMCATL event of 2014 - delayed due to #Snowjam2014 - as our expert panel shares case studies, best practices and lessons learned from turning big events... into big results.
- Juan Fernando Santos (@jsotnas1), Chief Experience Officer at VML
Gatorade's #WinFromWithin guerrilla campaign during the 2012 Olympics
- Josh Martin (@Jmart730), Social Media Manager at Arby's
Want to hear how the Pharrell William's Grammys hat tweet came to be? Josh is the brains behind it.
- Kaitlyn Dennihy (@kaitlyndennihy), Brand Planner at Engauge
Social Media for Sports Events: Chick-fil-A and Nike
- Moderated by Todd Copelivitz (@toddcop), Partner/Digital Strategy at JWT Atlanta