Professional Member-Only Webinar: Turning Your Advocates into a Powerful Marketing Force with Rob Fuggetta
Wed. November 28 2012
11:00am - 1:00pm
Introducing our Professional member-only webinar featuring Rob Fuggetta, the founder and CEO of Zuberance, leading advocacy expert and author of “Brand Advocates: Turning Enthusiastic Customers into Powerful Marketing Force,” that will take place on November 28th at 11am PST. Professional members-only monthly webinars provide excellent content and advanced learning opportunities and is one of many membership benefits extended to our community.
"Brand Advocates" is valuable for a wide range of audiences:
B2C and B2B marketers in a variety of roles: branding, online/digital, social media, demand generation, eCommerce, corporate communications, market research, and more
Sales executives and managers
Customer experience and loyalty program professionals
Executives and managers in ad agencies, digital agencies, public relations firms, and other marketing services providers
Small business owners and entrepreneurs
Professionals in non-profit organizations, government agencies, and NGOs (non-governmental organizations) plus in political campaigns
College students in business and marketing programs
Brand Advocates: In the social media age, power has shifted from advertising’s Mad Men to millions of trusted Brand Advocates. Their trusted recommendations are driving purchase decisions for trillions of dollars in sales of cars to computers; soap to software; fitness memberships to fish tacos; and more.
In this webinar, advocacy expert Rob Fuggetta will show you how to identify Brand Advocates; energize them to spread positive Word of Mouth and drive sales; and track results from advocacy programs.
You’ll learn how to:
Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels
Mobilize your Advocate Army to recommend your products and support all of your key marketing initiatives
Boost lead generation and lower customer acquisition costs via Brand Advocates
Plus, advocacy success stories from top brands like Intuit, 24 Hour Fitness, and Rubio’s
Fun Fact: Advocacy is the #1 priority for CMO’s worldwide, according to arecent IBM study.
Professional members will receive an exclusive invite to this upcoming member-only webinar, so please check your inbox for yours!
If you're not yet a Professional member but want access to the above webinars, along with other membership benefits - please visit http://socialmediaclub.org/membership to sign up today!
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