SMC Hamburg Presents: Facebook Timeline & Brand Communication
Thu. April 26 2012
7:00pm - 11:00pm
Facebook plays in digital corporate communication play a central role. In Germany, companies can achieve with their brands on Facebook more than 23 million people.
However, the world's largest social network is through regular changes and new company's IT challenges. Only a few weeks ago there was a particularly strong efficacy change. The so-called fan pages have been subjected to the introduction of the "Timeline" a big facelift.
The "Timeline" the stories of the page operator at the center. It creates a kind of digital diary. Companies can present themselves from its founding to the present day with the most important milestones in its history.
What does Facebook's new timeline for the brand we want to communicate on the eve of fbcamps - Barcamp talk about the social network Facebook.
19.30 - start of the event - The fbcamp team introduces himself and presented the idea for the barcamp around the social network Facebook
- Doris scale - co-organizer of the Social Media Club Munich, DoSchu.com - B2B communication with new means
" storytelling with the Facebook timeline "
- Thomas Schwenke - Attorney at Schwenke & Dramburg, Social Media and Online Law, author of "Social Media Marketing & Law" "What you need to be aware of the new law on Facebook chronicle"
20.30 - Panel discussion with:
- Doris Schuppe
- Thomas Schwenke
- John Lenz - Digital Consultant Corporate Communications at Grey Worldwide
23.00 - End of the event this evening is the first of five events that the SMCHH in cooperation with the Hamburg network for the digital economy "Hamburg @ Work" performs. The events will take place in the Culture House 7 & III in the trendy district of Hamburg "jump" and instead examine the basis of lectures and panel Diksussionen the impact of social media in the digital economy. The next event will be held on 31 May for the topic "Social TV" instead.