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The Twitter Rules

Twitter Trademark and Content Display Policy: Are You Already in Violation?

Twitter recently—and somewhat quietly—updated their brand usage guidelines to be much stricter in order to protect their trademark and content, and these guidelines could affect your business.

For instance, did you know that you:

* Should always use one of the approved Twitter logos and/or buttons?

* Should capitalize the 'T' in Twitter and Tweet?

* Should not use Twitter in the name of your website, application, or product?

* Should not use the Twitter bird on your book/publication cover or title?

Before you dismiss these and the rest of the updated brand usage guidelines too quickly, note this warning from Twitter's page at https://twitter.com/logo: "This policy is designed to help you use our brand and assets, including our logo, content and trademarks without having to worry about negotiating a separate agreement with us or talking to our lawyers."

Now, are you paying attention?

Join the Social Media Club San Diego in an informal discussion to talk about the new Twitter policies: Were you aware of the policies at all? How might these policies affect you/your company? Will you/your company make changes to your own content in order to adhere to Twitter's guidelines? What are your general thoughts on protecting one's brand? This round table is moderated by Kari Embree. 

This is the first of many of "The Social Hour" sessions. An hour to listen, learn and discuss what is going on in the Social Media environment.

Please join the conversation on Wednesday, July 18 at 6pm at Co-Merge. We'd love to hear your thoughts!

Special Thanks to Co-Merge for hosting the space. There is street parking and paid lots in the vicinity of the building.