SMCKC Feb. 2013 Pro Lunch - We Heart ROI: How to Build a Holistic Measurement Strategy Your Boss/Client Will Love (Alight Analytics)
Thu. February 14 2013
11:00am - 1:00pm
Nothing says “I love you” like having a good, firm grasp on the data when you try to convince your employer or client that your next big campaign is going to be asuccess. (Or, conversely, that your latest one was a success.)
Maybe you know how to collect data. But how do you connect things like Facebook Insights and Google AdWords stats to meaningful, real world metrics? And where does social media fit in to the bigger picture of marketing ROI?
Just in time for Valentine’s Day, certified Google Analytics Partner Alight Analytics offers SMCKC Pro Members expert advice on how to tell a love story with your data.
Based in KC, Alight co-founders Michelle Jacobs and Matt Hertig are seasoned web analytics pros whose clients range from big brands to small businesses to ad agencies.
Like you, they know that social ROI is important. They also know today’s customers don’t live in a Facebook vacuum. At this SMCKC luncheon, they’ll cover the fundamentals of developing a measurement strategy for multichannel online marketing campaigns and give tips on how to use data to show that your social marketing efforts are paying off in the bigger scheme.
They’ll cover topics like:
- What’s the value of social media versus other marketing channels?
- How should data drive content creation?
- How can you leverage Google Analytics to collect and interpret social data?
- How can you form a holistic approach to ROI?
After this SMCKC luncheon, you won’t look at your data the same way again.
THE FINE PRINT: This luncheon is offered at a discounted rate of $25 to SMCKC members who are part of the Pro Membership Program launched in 2012 as part of the SMC National membership program. To upgrade your free ("open") SMCKC membership, click here, or purchase a ticket through Eventbrite at the $125 level.
If you are an SMCKC open/free member, you must pay at the $35 level or purchase a pro membership.
Lunch admission includes entree from Lidia's pasta trio menu, salad, drink, and gratuity.
11-11:20 - Arrive, check in
11:20-12:00 - Lunch, networking
12:00-1:00 - Schecule