There are worldwide more than 400 million social gamers, including 83 million alone Farmville. The application published by the American Zynga owes its success to the tremendous distribution platform that is Facebook and its social features of recommendation and interpersonal exchange. Because therein lies the originality of these games to a new genre: the pleasure withdrawn by the player does not follow from the sophistication of the gameplay, the complexity of the scenario or the richness of the graphics, but is primarily based the social experience provided by these gaming applications to the strong community dimension, characterized by their simplicity of handling and short duration of play This explains their success with audiences who are traditionally reluctant to play: the average age of social gamer is 30 years and women account for 60% of all players across the Atlantic!

According to research firm eMarketer conducted last July, the weight of social gaming market for 2011 will exceed one billion dollars. This figure represents the total advertising spending in this segment added to the income generated by micro-payments from users. This second source of income is the most important-especially because of the success of "virtual goods" which serve as currency for transactions between players, and Facebook has understood who recently moved to organize the purchase through its system of "credits".

With 3 million social gamers, the French market is no exception to this phenomenon. Therefore, the Social Media Club France intends to identify good practices that emerged around this growing activity, and to discuss with industry professionals to the challenges and opportunities related to the strategies of user engagement and monetize these social games have unearthed.

See you on Wednesday, November 3 at 19.00 in the canteen to exchange around these issues in the presence of:

Viort Thibault, CEO of Weka Entertainment
The new social gaming business
Thomas Jestin, cofounder of KRDS
Social game, lever engagement for brands
Erwan Guiriec, co-founder of Click & Game Entertainment / Winizz.fr
Social game, generating turnover
Dimitri Ducourtieux(subject), COO and VP, Europe, IFeelGoods
Economy virtual goods, micro-credits and incentives Facebook

It Benoît Raphaël, cofounder of Revsquare and blogger at The Social Newsroom, who will moderate the discussion. Feel free to (re) read the series of posts he has put the matter on his blog.

The conference will be followed by a cocktail.

The 10 euro we will ask you to logistics costs (space, buffet, drinks).
>> Registration mandatory Amiando "

For details and to register, visit, http://socialmediaclub.fr/2010/10/engagement-des-audiences-et-monetisation-le-social-gaming-un-modele-a-suivre-mercredi-3-novembre-a-la-cantine/

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