Understanding Metrics & Measurement When It Comes To Social Media
Thu. October 28 2010
9:00pm
Date:
November 5, 2010
Time:
7:30 a.m. Registration
8:00 - 9:30 a.m. Program
Understanding Metrics & Measurement When It Comes To Social Media
Social media is on everyone's radar and if you aren't already doing it, you are probably looking to start. When executing a social media plan, it is important to clearly define the metrics and objectives and agree on how to measure your efforts.
This panel will cover some of the questions on everyone's mind:
How can I measure social media efforts?
What exactly should I be measuring?
How do I create measurable objectives?
How do I outline actionable metrics?
Can I define the metrics to quantify ROI?
Come learn how to take your social media objectives and create measurable metrics that demonstrate value. Some of the tools that will be discussed include Bit.ly, Google Analytics, Sitemeter, TweetStats, Twtpoll and more.
Moderator
Priya Ramesh, CRT/tanaka (@newpr)
Panelists
Andrea Baker, Director of Enterprise 2.0, Navstar, Inc. (@immunity/ @andreabaker)
Jack Holt, Sr. Strategist for Emerging Media, DOD (@jack_holt)
Brian Dresher, Director of Business Development, Mashable (@bdresher)
Susan Wade, Director of Corporate Communications, Network Solutions (@susan_w)
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To register visit: http://www.nvtc.org/events/geteventinfo.php?event=SOCMEDI4A
