2012 brought a host of changes to social media advertising. From the development of in-Newsfeed ads like Facebook Promoted Posts, to the highly-visible use of Twitter’s Promoted Trends during the 2012 election campaign, we all witnessed increasingly relevant and widespread use of paid features to increase reach, garner engagement, and continue social’s surge to relevancy.
As the industry continues to mature and get “noisier”, what’s the best way to employ the variety of social media advertising options, while still growing authentic dialogue with fans and followers? Join us on Tuesday, February 19, as our expert panel shares a true insider’s look at the tools available, best practices in how to use them, and case studies on brand campaigns and their results.
Oh, and don’t forget to stop by and thank our stupendous sponsor, Shoutlet, for providing *free* snacks and beer for all!
Colleen Hartman, Social Media Manager, Mitsubishi Electric (@Miss_Colleen)
Robin Wheeler, Client Partnerships, Southeast, Twitter (@robinw)
Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff)
Glen Caruso, VP of Sales, BLiNQ Media (@glencaruso)
Moderated by Candace McCaffery (@candacemcc)
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