SMC Book Review: Get Bold by Sandy Carter

Social Business “embeds social in all its processes, connecting people to people, people to information and data to insight. It is a company that engages its employees and clienst in a two-way dialogue with social  tools, is transparent in sharing its expertise beyond its four walls and is nimble in its use of insight to […]

SMC Book Club: Social Media Analytics

Data geeks unite! If you like to torture numbers, identify what you’re doing right (and wrong) then you know that identifying, tracking and trending social media is a moving target. It varies from client to client and changes with availability of tools which rely on the API’s which are available. Essentially, social media professionals are […]

Curious about using video for business?

You already know there are lots of ways to create content, but chances are you’ve not tried video. Maybe your afraid of the technical aspects. Maybe you’re shy. Maybe you think its got to be perfectly produced and polished. Steve Garfield has some pretty heavy production chops, but his new book Get Seen (not an […]

Book Review: Wikibrands: Reinventing your company in customer-driven marketplace

Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard […]