July 20: How to Buy Social Media Services


We know that buying any new type of product or service can be confusing! Social media is just the same, especially when new social networks and technology are being created virtually every month! In any new industry there are growing pains for establishing best practices, creating market demand, and of course sorting out the charlatans from the competents. This survey will provide us a snapshot of what’s happening here in Hawaii and be able to compare ourselves to other markets around the globe.

We’ve also heard on the street that some of the people at our meetings want more formal presentations, Well, we have that for you this month!

We’ve been conducting a survey of social media practitioners to find out how they sell their services, and what types of programs have been truly beneficial to their clients. We will feature a panel of our professional members who will explain the numerous ways to plan and purchase social media services. Here is a short URL you can use to help us spread the word: http://t.co/vGhoXgO

Presenter: Roxanne Darling

photo of roxanne darlingRoxanne will present the results to date of our Social Media Practitioners Survey. She’ll be covering what people charge, how they package their services, and all the inside scoop that will make you a smarter social media buyer. Roxanne is a Professional Member of Social Media Club, the founder of the Hawaii Chapter, and a partner at Bare Feet Studios. She just completed a six-month New Media Artist-in-Residence campaign for the Lānaʻi Visitors Bureau.

Presenter: Laura Kinoshita

photo of laura kinoshitaLaura is joining us in the house from the Big Island! She is a Professional member of Social Media Club and has a PR and Marketing company that specializes in social media. She recently conducted a survey of social media use by small business in West Hawaii and will presenting her results. She is an analytics guru, and measures “outputs, outgrowths and outcomes in areas such as awareness, engagement, influence and behavior.” Her survey will explore a number of local trends.

Presenter: Felicia Durant:

photo of felicia durantFelicia is a graduate student at UH and has been tracking small business use of social media in Hawaii. This research is an exploratory study that aims to identify the various uses of social media – namely, Facebook and Twitter – as a public relations platform by small businesses in Hawaii and their perceived effectiveness. Preliminary findings and data will be discussed. If you have not taken her survey yet, please do so before the meeting! The link is here.

After the presentations, we will have panelists joining us via Skype and in the room – rumored to be with us are Chuck Lasker, Professional member from Kauai, Peter Liu, Gwen Woltz, Professional member from Oahu, Professional member from Maui, and Toby Tamaye, of AT Marketing, and more!

Doors open at 5:45 pm; Tuesday nights have special discounts on food and wine at Amuse Wine Bar so please bring your appetite along with your curiosity and expertise. We’ll be meeting in the private room Cupola, complete with leather lounging sofas, cafe tables, and waiter service! Please note our July meeting is on a Wednesday.

This month, we’ll be giving away a copy of Steve Garfield’s book Get Seen (book review here), which has some great advice for businesses, entrepreneurs and bloggers for using video as a content cornerstone. Whether you can make it to the event or not, you can tweet @smchi with the hashtag #getseenhawaii to be entered into the drawing.

Register for How to Buy Social Media Services in Honolulu, HI  on Eventbrite

1. Register Now and Join us on July 20th.
There will be food and drinks for purchase (so the event itself is FREE). Plus, eat pupus and reload your wine card at Amuse!

2. Use and Follow the tag: #SMCHI
That stands for Social Media Club Hawaii and helps us track the conversation and photos about this event!

3. We welcome Virtual Attendees! Please register so we can send you last minute details. You can join our Twitter chat or the live stream chat here:
bit.ly/smchitv

Date: Wednesday, July 20, 2011
Time: 6 – 7:30 pm.
Location: Amuse Wine Bar, Cupola Room
Cost: Attendance is FREE! Drinks and food will be available for purchase!
Dress: Anything goes. Please bring your business cards and smart phones. Everyone is welcome!

Be smart and register now so you will have a pre-printed name tag and can sign in without standing in line!

There is free parking in the Honolulu Design Center garage. Entrance is on Piikoi St, just mauka off Kapiolani Blvd.

5:45 – Doors open; come early and help us set up!
6:00 – 6:15 pm Networking
6:15 – 7:15 pm Discussion
7:15 – 7:30 pm Networking



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