Between my personal and business Twitter accounts, I follow thousands of people on that platform.
If I take a quick snapshot of my own stream, I can see that I mostly follow people who tweet using their personal handles.
When I take look closer at their profiles, many include information about their employment. Some of them even tweet on behalf of their companies through their own personal accounts.
In this digital era, e-commerce is bigger than ever and while retailers and marketers were some of the first to capitalize on this new way of life, the market expands every day. With the rise and popularity of social media, brands have tapped into their own revenue stream - their consumers. Social media for e-commerce has transformed into a modern day “word of mouth” marketing tactic.
People generally trust their friend’s endorsement more than direct marketing efforts from the brands themselves. With this new trend, almost anyone can become a brand ambassador.
Companies looking to to boost their organic and native advertising are willing to dole out cash to people who can create an online identity/personality and utilize their personal social networks.