The Four P’s: Price, Product, Place and Promotion are the foundation of traditional marketing. They have endured for decades. However, if the authors of a recent article found in the Harvard Business Review (HBR) are to be believed, their time has passed. While many people might read the article and say that all they’ve done is reworded the concepts to create a new acronym, they have in fact, created the new paradigm for the Digital Age: SAVE.
Life often throws us curveballs, events that seem to come out of nowhere. Whether you are an individual or a business, social media can be used to help mitigate any problem. However, if used incorrectly, social media can make a bad situation even worse. Ready.gov stresses the importance of having a crisis communication plan by saying,
Who doesn’t want their lives to be easier? Almost everyone I ask is looking for that one thing, whatever it is, that will make their business lives that much easier. And, as I work with small businesses, the biggest question I always get is, “Yes, but how do I find the time to do it all?”
How to find more time
The easiest way to find more time in your busy week, is to use tools that will enable you to accomplish several tasks at once. My favorite two applications for this purpose, Hootsuite and BufferApp, allow me to publish to several or all of my social networks with the click of just one button.
Looking for some real-world examples of businesses who are adopting social strategies and performing better financially? Then you’ll definitely want to check out this conversation I had with Ed Brill – IBM’s Director of Mobile Enterprise Marketing and author of Opting In: Lessons in Social Business from a Fortune 500 Product Manager.
For those of you who are reading-adverse and want just the ‘meat’, I have some key takeaways from our interview and Ed’s book. But first, here is a brief primer for the uninitiated.
What exactly is ‘Social Business’?