“Keep Austin Weird” is the slogan of the Austin Independent Business Alliance, so it is no surprise that the Texas state capital was quick to jump on the social media bandwagon. Applying some of the early social media platforms to business seemed weird, indeed.
The social media paradigm shift was embraced eagerly from the outset in this gateway city to the American Southwest, where rapid change is the norm. Austin’s population has been doubling every 20 years, fueled in recent decades by a technology boom.
Producing content for the web can not only be creatively challenging but can suffer from some of the pitfalls of any other task – lack of time, lack of ideas, and general lack of pizzazz. It’s not that easy to write in the first place and making that writing work well for your purpose is equally as challenging. With these challenges in mind, here are a few suggestions on how to make the content you do publish not only easier but better.