Nobody likes you! Wanna know why?
What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company.
When I stopped at a stoplight recently, I was surprised to see a Ford decal on a Ford car. Why would someone who owns a Ford put a decal about Ford on a Ford? I was dumbfounded.
[A little background…I’m not a brand loyalist. I’m a convenientist (I think I just made up a word!) For smaller ticket items, shopping is about wherever I am and whatever is on sale. For larger ticket items it is all about quality and price.]
If you are struggling with your Social Media Club chapter after some early success, take heart: False starts are a recurring theme as I talk to clubs around the globe.
Social Media Club New Hampshire is one of the latest Phoenix-rising-from-the-ashes stories. The chapter was reinvigorated in November 2010 after a lull of about four months, recharging itself with an updated website and refocused meetings.