We are introducing our July Book of the Month, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield.
We asked ten of our Professional members and chapter leaders to read Get Seen on behalf of Social Media Club, here are some excerpts from their reviews,
This well written and very textbook like read provides readers with great tips for getting video on the web starting with recommended tools like cameras, the proper lighting and editing.
I'm so often asked "what's the best way for a small business to get ROI from social media?" with its related caveat, “for no money,” that I have been forced to think about this in earnest. I never have the simple answer everyone appears to be looking for.
And that's because there is no single most effective way for a small business to use social media, because there is no such thing as a typical small business. As someone who trains and mentors both entrepreneurs and small businesses on a daily basis (and by the way, you economic development people, those terms are not synonymous), I can tell you that even categorizing small business is not simple.
If you look at the way the category "small business" is routinely sliced and diced, it's usually by SIC or NIC codes or by number of employees. And it's contrasted with "the enterprise."
The Revolution Will Be Not Be Televised. It Will Be Streamed. Social Business and the One Pad Per Person.
I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out an integrated B2B social media strategy:
The Strategy Basics - Start Here for Implementation