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From The Clubhouse

What's Hot in Blogging: June 2011

The first week of every month, contributor Amy Phillips will recap what made waves in blogging for the previous month.

Social Media Book Club July Selection: Get Seen

We are introducing our July Book of the Month, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield. 

We asked ten of our Professional members and chapter leaders to read Get Seen on behalf of Social Media Club, here are some excerpts from their reviews,  

This well written and very textbook like read provides readers with great tips for getting video on the web starting with recommended tools like cameras, the proper lighting and editing.

How small business can best leverage social media

I'm so often asked "what's the best way for a small business to get ROI from social media?" with its related caveat, “for no money,”  that I have been forced to think about this in earnest. I never have the simple answer everyone appears to be looking for.

And that's because there is no single most effective way for a small business to use social media, because there is no such thing as a typical small business.  As someone who trains and mentors both entrepreneurs and small businesses on a daily basis (and by the way, you economic development people, those terms are not synonymous), I can tell you that even categorizing small business is not simple.

 If you look at the way the category "small business" is routinely sliced and diced, it's usually by SIC or NIC codes or by number of employees. And it's contrasted with "the enterprise." 

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