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From The Clubhouse

B2B Social Media Road Map

I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out an integrated B2B social media strategy:

The Strategy Basics - Start Here for Implementation 

Nearly Half of Online Adults Are Fans of Retailers... Is Your Brand Fanworthy?

That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study.   The study was the first comprehensive study to analyze how consumers are using social platforms for shopping (and their reasons why).  comScore, Shop.org and Social Shopping Labs collaborated to develop and publish the report.  I was lucky to be the recipient of the incredible dataset and to author the final report.  

Social Media Club Announces Social Media Master Patrick O'Keefe

 

SOCIAL MEDIA MASTER: PATRICK O'KEEFE

 

We recently announced a change in date for our Social Media Masters Tour and will now be kicking the series off in Atlanta on August 26, 2011. 

 

We've got some excellent sessions planned, including one hosted by Patrick O'Keefe, discussing your community – the people who love and support what you do.

 

Patrick will help you learn how to most effectively engage with your community and will talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.

 

Patrick is the founder of the iFroggy Network, a network of websites covering various interests. He has been managing online communities since 2000 and is the author of “Managing Online Forums,” a practical guide to managing online social spaces. 

 

Patrick will also be presenting his Community Building session at our Social Media Masters event in Los Angeles on September 9th.

 

We are extending all Social Media Club Open members 30% off registration using discount code:SMCOPEN with our Professional members receiving even deeper discounts on these events.  Purchase your early bird tickets before July 15th, and save $100 + 30%! 

Paying it forward: Sacramento chapter focuses on community building

Sun is a great mood enhancer, and Sacramento is one of the nation’s sunniest cities.  That and a relatively young demographic may help explain why optimism abounds in Social Media Club Sacramento.

The chapter’s leadership made a bold move recently and started the process of applying for Official Chapter status—even though Sacramento at the time could account for only three of the requisite ten paying members of Social Media Club.  The chapter’s growth and development have started to raise issues that make the benefits of Official Chapterdom look like a very good deal.

Pew research shows Facebook users more trusting of others

It’s officially, Facebook has 750 million monthly active users.  With the number increasing 150 million in only 6 months, it’s easy to assume everyone in your immediate and extended circle of friends has a Facebook page, right? 

Recent research by the Pew Internet & American Life Project titled Social Networking Sites and Our Lives, studied the impacts of social networking sites (SNS) like Twitter, Facebook, Myspace and LinkedIn.  I encourage you to read the study in its entirety but here are some of the most interesting statistics, 

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