A few weeks back, the New York Times ran an important story on the manipulation of Google search results by JC Penney, a major retail company. The manipulation wasn’t overt or even obvious; it would have been caught much sooner, and the company admonished more severely, if it had been.
Rather, this manipulation took place slowly, over a period of many months, most likely with the help of freelance consultants who slowly built up SEO value for the client’s products by inserting the desired search terms (mostly, product names and attributes) into hundreds and thousands of blogs, comments and other sites.
I’ll start with saying, I think there’s a memo I didn’t receive the last few months. Seems there are some within our industry who feel the need to rename ‘Social Media.’
Although I understand this is a constantly evolving industry, why the big push?
Whether you choose to call it social business, social marketing, human marketing, human business (oohh...awww...pretty titles) at their core, they seek to accomplish the same end result, socializing products or services through various types of media.
The cancer community is active and engaged in the social media space. Using Twitter, Facebook, blogs, and forums, cancer survivors use social media to connect with others and communicate with family and friends. This article highlights how one cancer survivor found support through Twitter and provides tips for joining the conversation.
I met Kate Voth (@Kate_Voth) at the Girls in Tech Happy Hour during SXSW Interactive. We chatted about our career plans, gobbled down free barbecue, and swapped Twitter handles. I followed Voth’s tweets for updates on social media conference sessions and events. Then, on March 17, 2011, I saw this tweet from Voth:
You don’t have to be a giant brand like Doritos to get some buzz bang out of videos created by your customers. You don’t have to have a prize worth hundreds of thousands of dollars, either. Sure, those things help, but even smaller regional brands can generate some added interest and engagement though video contests. Here are four tips for putting together your own consumer-generated video contest.
Create an interesting theme.
Create a theme for your contest that’s going to be interesting to your customers. Don’t just go with “tell us why you love brand X.” Not only will this generate less interest, the videos you get won’t be all that interesting either. And you want them to be interesting enough to pull in viewers who aren’t friends of those entering.