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From The Clubhouse

Are social media buzzwords a necessary evil?

My friend Christopher Barger is releasing a book later this year and in a recent post on Facebook, he asked his marketing colleagues “In your opinion, the most overused A-list social media buzzwords.”

Christopher received a slew of comments with dozens of words being submitted and among the most overused words,

Social Media Club Announces New Cities & Dates for Social Media Masters Series

 SOCIAL MEDIA MASTERS CITIES CHANGED

 

We recently announced a change in date for several events and following discussions with our workshop leaders, Local Chapters hosting the events and several members in the Social Media Club community, we have decided to push the entire Social Media Masters series out two months and change the format into something we believe is more compelling and delivers the greatest value to our participants. We also realized a need to reduce the number of cities in this initial tour to ensure we had the ability to develop the best quality events we could, and will now be focused on producing events in:


Atlanta - August 26, 2011
Los Angeles - September 9, 2011
New York - September 23, 2011
Toronto - October 7, 2011

 

With the amount of time we have invested in growing the social media profession, we are extremely fortunate to have relationships with leading thinkers, practitioners and visionaries who will be participating and sharing their insights with the Social Media Masters conference goers across the country. Our standards are extremely high when it comes to the selection of our speakers and rest assured, you will be learning from true social media masters. 

 

We are finalizing the programs for each city and look forward to sharing more great news with you shortly. 

 

We are extending all Social Media Club Open members 30% off registration using discount code: SMCOPEN with our Professional members receiving even deeper discounts on these events.  We will honor this discount up 14 days before the day of the event.

 

Connecting to the arts

This month, researcher Devon V. Smith released a report for the Theatre Bay Area on how 207 arts organizations around the world are using social media. It has a tremendous amount of information, some intuitive and some suggestive. I highly recommend a full read for anyone invested in helping arts organizations with their growth in this field.

Resources for Advertising on Twitter

We’ve all seen Promoted Tweets go viral in a short amount of time, such as Toyota’s Prius Goes Plural and Virgin America’s Company Expansion into Canada, but do you have to be a Fortune 500 company to successfully advertise on Twitter?  

The answer is no.  Many new third-party advertising platforms are coming out of the woodwork to help your small or medium-sized business advertise on Twitter and you don’t need $15,000 to get started.

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