First lets define a “Community Manager”, according to Wikipedia is a person who is working to build, grow and manage communities around a brand or cause. Seems like a big job? Well, it is.
According to the June 2010 issue of AdAge, “the hottest jobs in marketing might just be the community managers.”
Too much planning leads to analysis paralysis, a fatal error in an arena that morphs as continually and rapidly as social media. So a group of optimistic Kansas City social media enthusiasts—interestingly, not a media professional among them—gathered together for breakfast in the summer of 2008 and decided it was time to simply act.