Continuing from my last article in the SMC Clubhouse about basic do’s of social media for publicity & advertising, I am covering the DON’Ts in this article. Quoting from that article, every campaign on social media runs on a thriving force of pre-set objective, be it a final sale or the brand perception. Depending on that objective, a campaign so done in/through social media is being given the prima focus accordingly.
Most thinking people are burdened by information overload. The disintermediation of traditional information gatekeepers (news media, doctors, government institutions, even real estate agents) by social media has placed too much information at our disposal, and we now have a different relationship to it. We no longer have to look for information; instead we have to sort through it. It's as bad as looking through that shoebox of receipts at tax time trying to figure out what's actually useful in filling out the 1040.
Of course we have made up a word for this sorting: curation. Editors of newspapers and assignment editors at TV stations are the most familiar traditional sources of curation. They, however, are slowly fading from the scene, victims of social media’s immediacy.
The great metropolis of Atlanta, torched to the ground by Sherman in 1864, is the iconic American rebirth story. You can rise from the ashes and build something much bigger and stronger.
Social Media Club Atlanta is now resurrecting itself, although it was felled by a structural flaw rather than an outside force. And many Social Media Club chapters seem to be teetering on the same type of shaky foundation: A couple of people do most of the leadership work, and when they move away or face increasing business demands or simply burn out, the chapter has no fallback resources.
Social Media Club has an arsenal of T-Shirts that we're putting up for sale. We've set up an Eventbrite page to handle T-Shirt sales, so please visit here to see the shirts and sizes we have available.
Selections are limited, and this is a first come-first served offering. All proceeds will go towards expanding our educational programs and events.
*These T-Shirts are available for purchase by Professional, SMB and Corporate members only.
If you "get it," why not pick pick up a T-shirt while you're at it? :)
Not necessarily, but it seems that we’re heading in a new direction. Perhaps it’s that we’re tired of the way social media exists in a more basic form. This is evident in the evolution of social channels. It’s already happened a few times over:
Remember when LiveJournal was all the rage? Think of how we blog now, in terms of both the uses/benefits of blogging as well as the technological capabilities.
What about the good old days of MySpace? It was mainstream. Now it’s fairly outdated and one might argue that it only serves a legitmate purpose for bands.