In a new campaign launched today by Business Wire, to celebrate their 50th anniversary in 2011, they are promoting a video contest open to U.S. and Canadian college students only, which asks, What is the future of public relations and communications?
As I wrote in my last article, on the topic differences between Publicity & Advertising through social media, that both needs strategic approaches and that too, at separated lines of definition, it is the demand of the hour that we stress upon the part ‘social’ more than the part ‘media’.
The Basic Essence: With the availability of this new age media, the new age online marketers are now responsible for advertisements and publicities that lead to a massive interaction between the product/service and the consumers, so as to create a word of mouth and a positive reputation. And, in brief, this is the basic essence of both publicity and advertising done through social media.
As a social media consultant I’m frequently met with questions in regards to what constitutes “good content”, especially as it relates to blogs. I’ve been fortunate to work in a wide array of industries, so narrowing down what I consider good attributes was a bit of challenge. None-the-less, I dusted off the ole thinking cap and compiled what I think makes for good content on good blogs.