Not necessarily, but it seems that we’re heading in a new direction. Perhaps it’s that we’re tired of the way social media exists in a more basic form. This is evident in the evolution of social channels. It’s already happened a few times over:
Remember when LiveJournal was all the rage? Think of how we blog now, in terms of both the uses/benefits of blogging as well as the technological capabilities.
What about the good old days of MySpace? It was mainstream. Now it’s fairly outdated and one might argue that it only serves a legitmate purpose for bands.
Lately I’ve been thinking quite a bit about the impact of what we post and say online. Living in Orlando and watching the coverage of the high profile Casey Anthony trial that is currently going on here, I have been struck by how many times evidence from MySpace postings or Google searches has been discussed.
Of course some of this is a function of the times in which we live, where Facebook has become a part of many people’s daily lives and the internet is quickly gaining on if not replacing television as a form of entertainment. However, it also drives home the fact that what you say or do online, like what you say or do in real life, can come back to haunt you, particularly in court.
If you've looked to hire a social media expert you've probably encountered many "experts" who will offer to set up a Twitter and Facebook pages and push content for you without much thought in regards to serving your market. Barriers to entry for the web are low and so people are tempted to fall into the trap of hiring people that are inexperienced in basic principles of the craft to save some money.
Design is an important part of your business strategy, it's inextricably tied to your content, your brand and how your customers perceive you. The design industry seems to suffer a similar fate to social media marketing. There always seems to be 'someone you know' who claims to be a designer. The problem with this is that you don't know if this person really understands elements of design, or if they just understand a how to work a design program.
When I started to write this article, I started by asking myself this question. As my personal point of view about this is in constant motion, and I look at it from a wider perspective, I now answer it with both 'yes' and 'no'!