From The Clubhouse
Steps to Become a Successful and Powerful LinkedIn User - Part 2
By Bill Corbett
Recently I wrote Part 1 of “Steps to Become a Successful and Powerful LinkedIn User,” in which I outlined some important strategies. Creating a plan and strategy for using LinkedIn and creating a personal marketing plan are essential in growing a business and having a personal brand that will resonate. Spending focused time and energy on LinkedIn will enhance relationships, build trust and create awareness that will assist you to achieve your promotional, business and career goals.
Here are five additional steps to take to become a power LinkedIn user:
Account Based Marketing Overview - Jeff Sands of ITSMA
5 Things Brands Need to Enhance their Search Marketing
Search marketing is fairly complex. It goes beyond the organization of a simple keyword list that would be effective to optimize one’s content. However, each marketer needs to know the basics and how to enhance their search marketing. Let’s dig a little deeper into some of the basics:
B2B Social Media: Onboarding the C-Suite
I read an interesting article about onboarding today. I learned a lot, especially since I didn’t know what the word really meant. In case you don’t know what it means either, I’ll share what I learned. In a nutshell, a company engaging in processes to immerse new employees into their particular culture, along with training them to perform their day-to-day work duties, is onboarding. The company hopes doing this will create happy, productive and loyal employees. I thought about how this concept might work to help B2B social media marketers obtain buy-in for their organizations’ executives – also known as the C-Suite.
5 Trends in Digital Marketing with Ekaterina Walter [VIDEO]
The Social Media Action Camp to place in NYC for Social Media Week and was co-produced by Social Media Club.
The sessions looked at 5 Trends in Digital Marketing
