Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.
Many argue that social media strategy is a buzz word with no real
The skeptics say that you don't need a social media strategy.
They argue that social media is part of any company’s traditional
marketing mix. Skeptics point to the fact that all marketing channels should be
integrated meaning that your message on television should be the same as
Facebook or Twitter.
The social media experts say…NO! Social media
strategy is real, and is crucial to success not only on social media channels
but also as a compliment to a company’s bought and owned channels.
If you are a believer like myself, then what you need to start
asking yourself is which social media strategy fits your business?
Last week, Facebook celebrated its 10th anniversary and, in honor of that major milestone, the social media giant released Paper – a new iOS app that has completely reimagined the way users interact with their Facebook news feed.