Unless you've been living under a rock the past few years, you have probably heard of Pinterest.
Did you know Pinterest was originally launched as a closed beta in March 2010?
Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, the platform has since evolved into a website that presents with even greater options for both individual and business accounts.
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?
Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation.
Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use Twitter’s search function to look up industry-specific keywords and hashtags to target users who may be interested in your product or service. Setting up searches to see what is being said about your competitors will give you a lot of insight, too.
By watching conversations that are relevant to your brand, you can find the perfect opportunity to chime in, but don’t start tweeting just anyone because they’re in a city you’re targeting:
If you are a social media professional, you are probably working closely with your peers in the customer care department. If you are not, you really should be.
Customer care in social has quickly grown in importance. This is one of the seven social media use cases highlighted by new research from TrustRadius, a site for business software users to share real-world insights through in-depth product reviews and networking.
Initially, consumers forced the issue, discovering that the quickest route to a customer service response was not to call the company and open a support ticket, but rather to tweet the issue and have an agent respond to the tweet in almost real time.
For the last few years, it has seemed as if our online society was moving towards a preference for brevity. Twitter instilled the notion that any idea over 140 characters was too long. Online articles went from thousands of words to a few hundred. Even Buzzfeed eliminated heavy word usage in their posts to accommodate our decreasing attention spans.
Social media marketing has been around for some time.
There are millions of Facebook business pages, Twitter business accounts, LinkedIn company pages and Youtube business channels. Many companies have at least set-up a page or an account for their company -- but are they getting the results they desire?
Some manage their social media platforms well.
But, many companies are struggling and not getting desired results. They share one commonality: they think social media is the same as traditional media and apply marketing techniques and contents that they used in traditional media into their social media channel which they feel will work.