Do you write your own social media content or ask someone to create it for you?
There are advantages and disadvantages to both options. Which is best? I can’t answer that for you, but I can help you decide which choice ie best.
Start by asking yourself if you or someone in your employ is even capable of writing the content required. Be honest. Not everyone is destined to be a great writer and while someone may have great skills as a technical writer, that’s much different than writing for social media.
I have ghostwritten articles for several companies.
Veerle Pieters wrote about De-Lurking Day a few years ago and described it as a special day "celebrating lurkers and exhorting you to muster the strength and bravery to click on that comment button and end the deafening silence."
Most blogs have a comment feature. That is, you the reader can choose to write a comment. Sometimes you do and sometimes you don't; and as the editor of Social Media Club's blog I've observed less and less people commenting in recent months. This is odd to me, as metrics indicate hundreds of people are reading our blog posts every day.
Social Media Club is looking for a few good men and women to join our stable roster of guest bloggers.
If you love writing about social media, got best practices or case studies to share, can talk tech, or wish you invented a social platform because you know it so well, we want you.
When you write on a popular blog, people get to know you.
They look for you in the comments.
They follow your links and check out your other work.
Email marketing is a major force in our marketing toolbox, and it isn’t going anywhere. It is one of the best ways to stay in contact with our clients and customers, and the best way to provide information and assistance on a consistent schedule. But, when you are sending your business email, what does the “send from” address say about you? In a word, everything!
When crisis hits, there are ways to lessen the impact and ways that will dig yourself an even deeper hole.
The latter is especially true in the case where users and customers are concerned. Public opinion is an uphill battle (just look at the president’s rating when things are going well), and if you dig in deep, you have a ways to climb. But there are ways to ascend to the light, and the best brands know that how you act during a crisis has just as much effect on public perception as the crisis itself.
Buffer’s recent hacking crisis is one such example of a brand rising above the situation to come out ahead.