What makes Marketing Made Simple TV such a great TV show? It’s truly a TV show, not a web show.
As a former social media strategist working for digital agencies in NYC, I frequently ran, and still continue to run, into people and organizations with the ‘build it and they will come’ social media mentality.
What is a ‘build it and they will come’ mentality?
It’s a frame of mind in which a brand, usually with no or a very modest social media presence, seeks to create or expand its Facebook, Twitter, blog, or other social network. The brand says, “We’re going to create a Facebook page to broadcast all the latest news, and then fans will subscribe and like all our stories.” But what most brands forget to ask themselves is, “will these supposed fans even care or does the brand even know who these fans are”?
“Everyone online lives somewhere.” – Chris Tolles, CEO, Topix
Has social media done more harm than good for everyone who’s “grown up digital?” It’s a fair question to ask, and one that deserves an expert explaining it. I interviewed a professional ethicist, Dr. Steven Mintz of California Polytechnic State University, San Luis Obispo. Dr. Mintz shared with me why he believes social media has led to a moral crisis with our younger generation; and how that must be turned around in the classroom, through parenting, and in our community – before Social Media becomes our social massacre.
Because this is a lengthy interview, I’ve included a summary for those who are time-constrained or just want to get to the ‘meat’.
According to Dr. Mintz:
One of the most important reasons people make use of social media, blogs included, is to find out what other people have to say about companies. A study conducted by the ODM Group indicates that only 14% of consumers trust advertising. By contrast, they also report that 78% of people trust peer recommendations, like those that they find available on social media.