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From The Clubhouse

SMC is Recruiting WordPress Experts

Adding to my earlier request for individuals to join our communications committee, a new request has surfaced and Social Media Club is recruiting people to volunteer their time and expertise in an exciting and new WordPress project.

This is a great opportunity to get involved in a project that will change how we view social media forever. We need people who are familiar with WordPress and we can teach you the rest. Candidates who are skilled in custom COS or Home will stand out.

Should Brands Bother With Facebook Pages?

As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list.

Yet as the social networking giant continues to tweak its visibility algorithm and make other wide-ranging changes, a critical question has emerged: For businesses new to Facebook, does a Facebook page still make sense?

Ch-Ch-Changes: What’s Different About Facebook?

How to Integrate User-Generated Content into a Social Media Strategy

Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the social web.

It's not just a Consumer Report rating or a newspaper critic's review that now influence customers. It's the opinion of existing customers that future customers rely on. Nielsen reported that audiences trust consumer opinions posted online more than editorial reviews or TV advertising. User generated content is here to stay and it's only going to get bigger.

5 Tips For Online Brands to Better Know Customers

Profile.

Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services.

Without this knowledge, you’re basically throwing stuff at a wall and seeing if it sticks through your content marketing, social media engagement, and product marketing strategies. Does that sound effective? I didn’t think so.

Here are tips your brand should consider to properly assess your audience: 

Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several years demographics have changed. There has been significant growth in the use of social media sites by older users.

There are fascinating trends happening.

Currently 45% of adults 65 and older use Facebook (up from 25% in 2013) and the majority of LinkedIn users are between the ages of 50 and 64.

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