As businesses carve out a social media marketing strategy, Facebook isn’t just a consideration—it’s typically at the top of the must-use platforms list.
Yet as the social networking giant continues to tweak its visibility algorithm and make other wide-ranging changes, a critical question has emerged: For businesses new to Facebook, does a Facebook page still make sense?
Ch-Ch-Changes: What’s Different About Facebook?
Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the social web.
It's not just a Consumer Report rating or a newspaper critic's review that now influence customers. It's the opinion of existing customers that future customers rely on. Nielsen reported that audiences trust consumer opinions posted online more than editorial reviews or TV advertising. User generated content is here to stay and it's only going to get bigger.
Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services.
Without this knowledge, you’re basically throwing stuff at a wall and seeing if it sticks through your content marketing, social media engagement, and product marketing strategies. Does that sound effective? I didn’t think so.
Here are tips your brand should consider to properly assess your audience:
Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several years demographics have changed. There has been significant growth in the use of social media sites by older users.
There are fascinating trends happening.
Currently 45% of adults 65 and older use Facebook (up from 25% in 2013) and the majority of LinkedIn users are between the ages of 50 and 64.
I have some exciting news from our chapters in Dallas, Texas; and in Washington, D.C.
Leaders in these chapters have stepped down from their role in SMC to pursue passions unique to their cities. These community leaders have or will create separate nonprofit associations to address their communities' unique local needs that are outside the global Social Media Club vision.
The former SMC leaders from the Dallas chapter will be announcing their new brand and company name later this year, and the former leaders from the DC chapter have created Digital District. I wish them luck in their future endeavors and look forward to working alongside them and their new organizations.
What does this mean for local SMC members?