“Everyone online lives somewhere.” – Chris Tolles, CEO, Topix
Has social media done more harm than good for everyone who’s “grown up digital?” It’s a fair question to ask, and one that deserves an expert explaining it. I interviewed a professional ethicist, Dr. Steven Mintz of California Polytechnic State University, San Luis Obispo. Dr. Mintz shared with me why he believes social media has led to a moral crisis with our younger generation; and how that must be turned around in the classroom, through parenting, and in our community – before Social Media becomes our social massacre.
Because this is a lengthy interview, I’ve included a summary for those who are time-constrained or just want to get to the ‘meat’.
According to Dr. Mintz:
One of the most important reasons people make use of social media, blogs included, is to find out what other people have to say about companies. A study conducted by the ODM Group indicates that only 14% of consumers trust advertising. By contrast, they also report that 78% of people trust peer recommendations, like those that they find available on social media.
As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?” And, it’s an excellent question. Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus or Instagram?
Where should they focus their energy?
It is downright overwhelming. Overwhelming to the point that I feel sorry for the small businesses out there who don’t have any help in this area. And, that seems to be the majority of the small businesses I have been in contact with lately.
Now that anyone can be a publisher online, some people with a bone to pick are bound to create hate blogs – blogs created just to spew venom at the person, company or brand they hate. As a social media professional, sooner or later you’re bound to have to deal with one.
Here are some of the steps you can take to deal with hate blogs:
1. Monitor the Situation
The first thing you should do is simply monitor the blog. What are the trends you see in its content? Are the posts frequent? Do they cover the same subjects? What kind of traffic does it get?
In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you'll learn: