From The Clubhouse
How to Do Precision Marketing - @sandraz co-author of Precision Marketing
In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)
In this show, you'll learn:
A picture is worth a thousand words: Infographics 101
by Ethan Parry
What is an infographic?
An infographic is a visual representation of data or information. [1]
Why use them?
Why You Need a Mobile Website
Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet.
Instagram: Share Your Brand not Only Your Lunch
Happy 1 year anniversary to Instagram on being bought by Facebook for $1 billion dollars.
In today’s social media focused world, we’re constantly being bombarded with messages, advertisements, and calls to action. Visual content grabs our short attention span much faster than a well written article or blog posts. If social media is meant to engage our audience and communicate our brand, why are so few smaller organizations and small businesses still slow on incorporating Instagram into their communication and social media strategy?
What’s in a name? Name Your Facebook Page Carefully
Business owners and Facebook Page administrators must choose their facebook page names wisely, or risk difficulty down the road. Facebook's Page Name Guidelines provide some direction for establishing a page name, including using proper grammar and avoiding superfluous descriptions. But often, and by the time page administrators realize their page needs to be renamed, it's too late. It used to be entirely impossible to change a page's name once it reached 100 fans.
