As a past internship coordinator for my company, I’ve seen my fair share of resumes. Some are good, some are bad, but they all have one thing in common – each resume lists social media as a skill.
And it should. As Ethan Parry mentioned in his recent Social Media Club blog post, social media is an integral part of the millennial generation.
It is not enough to simply list social media as a skill. Nor it is enough to have a Facebook account. As a millennial, companies expect that social media is something that you live and breathe, and can successfully do in your sleep.
If you're managing a social media account for a brand or business in a different part of the country or world, or while traveling, keep these three things in mind:
1. Time Zone
Timing is crucial to maximizing reach and engagement.
When live posting or scheduling posts in advance, remember to check what time your audience will see them. Scheduled posts through services like Hootsuite will go out according to the time zone of the Hootsuite account, not the account to which it is posting. Posts scheduled directly through Facebook match the time zone of the admin account.
The internet is an integral part of their daily lives. They wake up every morning to the alarm of their smartphone, check their emails, and get on Facebook. Before heading outside, they check the weather. If they have time, they may even take an Instagram picture of their breakfast.
This is my generation.
Most of us were born in the late 80s to early 90s and are often referred to as either “millennials” or “Generation Y.”
Social media is important to us.
We use it to connect with our friends and loved ones, to find exciting career opportunities, and at other times, distract us from the task at hand.
We as a community manager wear so many hats during a day. Working hours are limited and we have to do our best to keep our fans/ followers engaged and glued to our community. We are good jugglers indeed!
Let’s have a sneak peak at what exactly a community manger goes through during 8-10 working hours
Ups and downs during the day: