Yesterday kicked off at 330am PST, waking up to head to the airport for a 6am Southwest Airlines flight to Burbank. There we waited, and worked, until our next flight which would bring us back home via OAK. I finished the blog post for the Happathon I facilitated in San Francisco, as well as working on the video of the event the night before, which means I was up till 130am.
But I was pumped.
Do you love live music and great wine as much as we do? Are you into social media, perhaps even a little too much? Then this is your chance to join a select group of other social media leaders from Social Media Club and our good friends from Southwest Airlines for a weekend of friendship, wine, live music and all things social.
What do you think of when you hear the phrase “social video”? Is it just creating a video and distributing it on YouTube and other social networks?
Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into client and customers, critics into evangelists, and individuals into communities?
Many brands today are still figuring out how to tell their story, show the human side of the brand, and connect with their audience on a deeper level than just their products and services. If that isn’t hard enough, there are a myriad of avenues by which to do so...should your brand use Facebook, a blog, YouTube, Pinterest, none, or all of the above? It’s important for each brand to see where their audience is first, and use the tools that most resonate with their audience and engages them where they prefer to be engaged. However, it doesn’t hurt to try new tools and see if they “fit” the brand’s identity as well as the audience. Test and Learn - great motto.
3 Tools to consider and see if they “fit” and why: