When Henry Ford introduced the Model T back in the early 1900s, he told his customers that they could have it painted any color they liked, so long as it was black. His statement worked because back then, people were just happy to get a car at all, there was almost no competition for people that wanted a car and Ford’s comments were taken as being “tongue in cheek” by the public. It probably helped him that production capabilities were limited and black probably was the only color that they could make the cars. If Ford had said that today, the public would probably take it in the worst possible light and his comments would be trending on Twitter in a heartbeat.
Yesterday kicked off at 330am PST, waking up to head to the airport for a 6am Southwest Airlines flight to Burbank. There we waited, and worked, until our next flight which would bring us back home via OAK. I finished the blog post for the Happathon I facilitated in San Francisco, as well as working on the video of the event the night before, which means I was up till 130am.
But I was pumped.
Do you love live music and great wine as much as we do? Are you into social media, perhaps even a little too much? Then this is your chance to join a select group of other social media leaders from Social Media Club and our good friends from Southwest Airlines for a weekend of friendship, wine, live music and all things social.
What do you think of when you hear the phrase “social video”? Is it just creating a video and distributing it on YouTube and other social networks?
Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into client and customers, critics into evangelists, and individuals into communities?