Social media is a huge part of my life, both personally and professionally; however, lately I’ve been noticing an excessive amount of social media usage on my part.
Not a day goes by that friends, family, and coworkers don’t see me posting/tweeting/pinning/instagramming something, and while doing so keeps me incredibly well-connected online, it’s becoming an interference to my offline relationships.
To put it simply, I’ve become a social media addict - and it’s fascinating that that kind of addiction is possible in this day and age.
The new shape for relation, far before engagement and buying act, is made of lots of few things, through our best social channels. And if yesterday gave no chance to these “contacts”, we may observe that the real process for buying or embracing a brand, starts far from the pure act of transaction. It seems there are invisible steps, that grow the whole traction for a brand, product or service.
These invisible steps are made of each point of contacts, engagement or communication desks, designed in any social platforms, fed by fans, followers or existing customers. Here’s the time of social relation management and we’d better be trained and aware.
Relation or experience, means there are two parts, with shared interests and no more than a “win-win” relation. But to build that kind of relation, there are few steps I recommend:
Welcome to 2014, the New Year!
Facebook celebrates its 10th birthday in February. Social media is no longer a new fad but is something which is so pervasive that many businesses and brands have adopted. Unfortunately, there are still some companies that have yet to engage into social media. They may be making the same mistake as Google.
From a recent article, Google’s Executive Chairman and former CEO, Eric Schmidt, during an interview with Bloomberg TV, admitted that his biggest mistake while in Google was failing to anticipate the rise of the social networking phenomenon and that this is "not a mistake we're going to make again."
Totally cringe-worthy. This means that he is sharing the exact same content to all of his followers regardless of network or audience.
Every platform is unique
Each social network has its own purpose, and is different enough from the others to offer something special. By blasting the same message across all platforms, you are not taking advantage of the unique offerings of each platform.
Could this seriously offend someone?
As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands.
Please stop commenting on emotionally-charged tragedies and adding in something promotional. In fact, just stop commenting on them altogether! Just because it’s of-the-moment (see Oreos’ stroke of marketing genius from the Superbowl) doesn’t mean it needs to be mentioned. I’m not sure what the intended goal of this “tactic” is, but the results are almost always brutal.
Hell hath no fury like a customer offended!