Skip navigation
Syndicate content

From The Clubhouse

5 Brand Failures Across Social Media

Could this seriously offend someone?

As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands.

Dear brands:

Please stop commenting on emotionally-charged tragedies and adding in something promotional. In fact, just stop commenting on them altogether! Just because it’s of-the-moment (see Oreos’ stroke of marketing genius from the Superbowl) doesn’t mean it needs to be mentioned. I’m not sure what the intended goal of this “tactic” is, but the results are almost always brutal.

Hell hath no fury like a customer offended!

As a New Year Dawns...

Firework!

A new year has dawned and the word “resolution” fills the air. People talk about exercising more, eating healthier, and securing dream jobs. I, like Jeannie, think how social media will play in my life.

1. Put the Social Back Into Social Media

I want to put the social back into social media. These past few months, I have been caught up in just posting content. I shared articles that I never read and retweeted posts from industry leaders that I only glanced at. This is not why social media was designed. I posted merely to post.

2014 Letter From the President

“Golden

Happy New Year! I hope you are as enthused to start the year as me.

This has been a long time coming, but I think now is a good time to share my vision of how we are going to take Social Media Club from informal groups of individuals working together for the common good to the streamlined professional organization we are already starting to evolve into. As I lead SMC into 2014 I will do everything I can to keep intact the same values and mission we were founded upon.

5 Fantastic Examples of B2B Social Media Marketing in 2013

I don't know about you, but I tend to feel a bit pensive and sentimental at the end of each year.

The plethora of posts about "The Best of This..." and "The Biggest Fails of That..." really make me want to take a look back to make sure I didn't miss a thing. I suffer from FOMO (fear of missing out) all year, actually. With that being said, I decided to take a look at how far B2B social media marketing has come since the beginning of 2013.

10 Ways to Grow Your Inner Self Online

Do you grow anytime you have the opportunity, your digital footprint? Do you check (we say “google”) your name, references to follow your daily traces on the web? Are you aware of what’s going on with you, what others tell about you?

I don’t mean to be obsessed with the “me” inside you, but nothing else than “growing you” in the digital landscape. There’s some rules that worth to be known, to survive if you only want to emerge from the bulk…

#1: be yourself online as “in real life”. There’s no double profile but one. The same as “IRL”. It’s nothing but other ways to express yourself in different medias, but nothing in content is different.

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom