What do you think of when you hear the phrase “social video”? Is it just creating a video and distributing it on YouTube and other social networks?
Or, is it more importantly about genuinely listening, engaging, and helping others in ways that turns visitors into followers, prospects into client and customers, critics into evangelists, and individuals into communities?
Many brands today are still figuring out how to tell their story, show the human side of the brand, and connect with their audience on a deeper level than just their products and services. If that isn’t hard enough, there are a myriad of avenues by which to do so...should your brand use Facebook, a blog, YouTube, Pinterest, none, or all of the above? It’s important for each brand to see where their audience is first, and use the tools that most resonate with their audience and engages them where they prefer to be engaged. However, it doesn’t hurt to try new tools and see if they “fit” the brand’s identity as well as the audience. Test and Learn - great motto.
3 Tools to consider and see if they “fit” and why:
The fourth annual National Day of Unplugging is upon us, a day when participants around the world pledge to spend 24 hours completely tech-free. I know, I know...are they crazy??!!!
But seriously. Many of our jobs require us to monitor online discussions around our product or service, which means a device is never far from our hands or eyes for too long.
Do you love writing about social media? Got best practices to share? Totally into the tech? Know how to use a platform, like Facebook or Pinterest, as if you invented it?
We want you to join our 2013 Editorial Board!
Social Media Club has set the standard for excellence in original content on social media topics. We have an active international editorial board whose members write on a wide range of topics in social media – from the latest news and current debates in the practice to PR, marketing and branding, tech tips, SEO, internal communications, and lots more.
What’s your passion? We’d love to add your expertise to the Editorial Board this year.
This profile is part of a series sponsored by the Social Media Club. This interview was conducted over several months culminating with the recent release of Solis’s latest book, What’s the Future of Business: Changing the Way Businesses Create Experiences.