When you decide to jump into the sea of blogging, planning is important.
Many brands choose tumblr and there are many great reasons to do so – including the built in community, which already lives on tumblr (not found anywhere else), the ability to discover content easily, and the paid options only available within tumblr.
When choosing tumblr to be your platform of choice there are a few things to check off as you set it up.
Recently, I have become very interested, even concerned, with how social media may be used or more precisely, misused, by our children.
Our daughter will be turning eight next month and she’s already pretty good at navigating the web. That makes me a little proud, but also a little worried.
When my wife’s cell phone was recently upgraded, we gave our daughter the old one. It doesn’t work as a phone, but she can still access the internet via our WiFi service.
In the past week or so, she has come across two cases of inappropriate content using Google, despite me having set the filters to maximum on the phone. Fortunately, our daughter is already mature enough to handle it.
Human needs are the same and continuous flow of information is required if we want to keep virtual communities alive and engaged. I want to share some tips with you which are working for me while maintaining three virtual communities – internal colleagues at Yammer, my local Social Media Club chapter, and expecting December mothers at Baby Center India:
In personal branding and business marketing it is vital to have an effective online presence.
Your profile projects who you are and serves as the foundation of your personal brand. Your profile must initiate the best possible impression and be the conduit for the messages you and your organization need to deliver. Having a well written profile can mean the difference between getting and losing a new client or job.
Photo by clarita
LinkedIn Do's and Don'ts
LinkedIn has emerged as the leading online community for job seekers and business professionals.
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.
In the past couple of years, some of the largest companies have broken through their traditional stereotypes.
For example, IBM has a well-maintained and current Facebook page. Only 248K people "Like" their page (as of 8/16/2013), but take a closer look at their Talking About This (TAT) number and the number of "likes" for most of the page's posts.
The numbers reflect a very loyal and engaged fan base.
I glanced at Twitter numbers for another large and recognizable B2B name, Xerox Corporation.