This month, researcher Devon V. Smith released a report for the Theatre Bay Area on how 207 arts organizations around the world are using social media. It has a tremendous amount of information, some intuitive and some suggestive. I highly recommend a full read for anyone invested in helping arts organizations with their growth in this field.
We’ve all seen Promoted Tweets go viral in a short amount of time, such as Toyota’s Prius Goes Plural and Virgin America’s Company Expansion into Canada, but do you have to be a Fortune 500 company to successfully advertise on Twitter?
The answer is no. Many new third-party advertising platforms are coming out of the woodwork to help your small or medium-sized business advertise on Twitter and you don’t need $15,000 to get started.
As the presence of social media in our daily lives increases, we begin to depend more and more on our smartphones to keep us connected. That is why the news of a new Microsoft mobile operating system, to be introduced this fall, caught my eye.
On May 24, the corporate giant announced the release of Mango, a Microsoft Phone that incorporates a whole new set of features (500, to be exact!) that might just revolutionize our mobile experience. The most interesting of these concerned Microsoft’s new approach to social media.
Continuing from my last article in the SMC Clubhouse about basic do’s of social media for publicity & advertising, I am covering the DON’Ts in this article. Quoting from that article, every campaign on social media runs on a thriving force of pre-set objective, be it a final sale or the brand perception. Depending on that objective, a campaign so done in/through social media is being given the prima focus accordingly.
Most thinking people are burdened by information overload. The disintermediation of traditional information gatekeepers (news media, doctors, government institutions, even real estate agents) by social media has placed too much information at our disposal, and we now have a different relationship to it. We no longer have to look for information; instead we have to sort through it. It's as bad as looking through that shoebox of receipts at tax time trying to figure out what's actually useful in filling out the 1040.
Of course we have made up a word for this sorting: curation. Editors of newspapers and assignment editors at TV stations are the most familiar traditional sources of curation. They, however, are slowly fading from the scene, victims of social media’s immediacy.