Geolocation is certainly a hot topic, with everyone from social network operators to app developers looking to find ways to include location information and hopefully monetize it. But geolocation information is also controversial, as not everyone wants this information collected, tracked and used for a profit. You may have seen the outcry that erupted after an app revealed that Apple iPhones were collecting users’ geolocation data, seemingly without their consent. The question of who owns geolocation data is increasingly being asked by consumers and in the courts, and the answer is not entirely clear, though with several class actions lawsuits pending in the U.S., it is likely that the courts will clarify
Social Media Master Dr. Natalie Petouhoff will be joining #BizForum Chat on Wednesday, September 7th, 8pm to 9pm EDT to discuss what we are missing in measurement.