Content Created By Member
| 03.07.2011 |
How to Use Digital Media And Social Media for a Product Launch (part 1)A friend of mine recently asked me to sit on his board of advisors for a new consultancy he launched. My primary role will be to advise on all things social and digital media. The first of such... |
Social Media Observer |
| 03.04.2011 |
The Tablet Wars – iPad, Xoom, or WaitFIRST GENERATION tablets! On March 2, 2011, Apple revealed its next-generation table device, dubbed the iPad 2. It boasted some improvements over the first generation iPad, including a thinner... |
Social Media Observer |
| 02.22.2011 |
How To Build the Right CommunityRecently, Chris Penn (daytime job, blog, Twitter, and podcast) spoke at the Massachusetts Technology Leadership Council’s Social Media Cluster. The topic was Building the Right Community of... |
Social Media Observer |
| 02.17.2011 |
GettngSlizzerd – Or, How To Deal With a Social Media MisstepYou may have read about the recent (February 15, 2011) erroneous Tweet from the Red Cross Twitter account. The story itself is somewhat amusing. I happen to like Dogfish Head beer a lot, so my eyes... |
Social Media Observer |
| 02.16.2011 |
How To Find the Right Search Words and TermsRecently, I was asked: “how do you go about determining which keywords to research? As in, I know that my product does ___. How do I figure out how people are talking about that, and how do I get... |
Social Media Observer |
| 02.09.2011 |
Social Media Best Practices PresentationThe 2011 Marketing Profs Digital Marketing Forum was last week in (cold!) Austin, Texas. I was excited to attend, and present with two other great people, Jeff Cohen and Sharon Mostyn. However, I... |
Social Media Observer |
| 02.03.2011 |
eBooks and Whitepapers: A Content Rules (mini) ReviewIn this video, I review one chapter of a new book on the scene, Content Rules, by Ann Handley and C.C. Chapman. The entire book is great, but instead of reviewing the whole book, I wanted to instead... |
Social Media Observer |
| 01.31.2011 |
How a Terrible Website Will Increase Your BusinessA heads-up, if you’re looking for some new content from me. Over at Marketing Profs, I have a guest post titled How a Terrible Website Will Increase Your Business. The post talks about what you can... |
Social Media Observer |
| 01.27.2011 |
B2B Social Networking Around the World(This was originally posted over at Social Media B2B, where I guest-authored. If you didn’t get to see it there, it’s repeated here for your convenience. And if you’re in the B2B space for social... |
Social Media Observer |
| 01.19.2011 |
How to Use Social Media for RecruitingI was pulling together some information for a friend, as a favor, a few months back (Hi, AC!) about using social media for recruiting. He was trying to either justify or help position his HR... |
Social Media Observer |
