Technologist based in Scotland with a passion for social business, collaboration and analytics. I am the Director of Services for Seric Systems an IBM premier Business Partner. I'm a serial tweeter and self-confessed IBM fan. I live in IBM Connections, Portal, WebSphere Commerce, Sametime and Quickr. I believe social business is a new way for organizations of all sizes to form stronger working relationships within themselves and with their customers and partners. By demonstrating how any organization can become more open, responsible, compassionate and flexible I can show that staff and customer satisfaction increases, morale improves and better business results come. I believe that the internet is commoditizing everything we buy. Organizations can offer better value, a great experience and long-lasting relationships with its customers through social business. Visit my blog to find out more or connect with me on LinkedIn.