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Member #: 647
Primary Chapter: Palm Beach County
Website:

Kristina Allen

Online Marketing Consultant

By day I am a social marketing consultant focused on conversion-oriented strategies at http://www.typekmarketing.com


By night I am a graduate student working towards a master's in communication, and eventually a Ph.D. in rhetorical studies.

I am a member of the Public Relations Society of America, Florida Communication Association, Southern States Communication Association, and the Social Media Club (West Palm Beach).

I have experience speaking at academic and professional conferences on a number of topics related to marketing, Generation Y, and rhetoric.

My main interest lies in exploring the social media conversion process.

 

Follow me on Twitter here: http://www.twitter.com/allenkristina

Content Created By Member
03.10.2011
How to Create Social Landing Pages
The purpose of a landing page is to provide a focused marketing experience for your visitors so that more of them complete your desired conversion goal. There are many standard conversion goals your...
Social Media Observer
03.10.2011
3 common flaws on landing pages & how to fix them for better conversions
Every landing page exists to serve a specific purpose. Be it signups, lead generation or trial downloads, various constituents of landing pages must come together to motivate visitors to complete the...
Social Media Observer
03.10.2011
The 5 T’s of Testing: What you need to do successfully
By Brooks Bell, CEO of Brooks Bell Interactive, March 1, 2011   Testing has become a buzzword in online marketing in the last 2 or 3 years. Marketers have discovered that testing makes it possible to...
Social Media Observer
03.10.2011
Thinking about a Web Redesign? Don’t Bother!
Here is some fresh thinking for you: Do you really, really need a web redesign? I know it is what your Web Design Agency or your Ad Agency just recommended, but do you really need to do it? Here is...
Social Media Observer
03.10.2011
Jim Sterne interview on the importance of post-click marketing
You probably know him as the founder of eMetrics Marketing Optimization Summit. Or maybe you know him as the author of Social Media Metrics: How to Measure and Optimize Your Marketing Investment. Or...
Social Media Observer
03.10.2011
3 Keys to Magnetic Content & Optimized Click-Thru Rates
Last year I was challenged with teaching my novice content management team how to write magnetic headlines and remarkable content. Since such tactics involve a myriad of strategies, I began thinking...
Social Media Observer
03.10.2011
7 Keys to Successful Lead Nurturing
Should I have a lead nurturing program in place to develop leads that aren’t yet sales ready? That question was posed recently. To answer it, let’s look at some facts about lead nurturing. Sales lead...
Social Media Observer
03.10.2011
Three tips for effective website testing
Nowadays many companies and organizations are doing website testing to optimize their sites.  I would like to introduce three tips that help you get the most out of your testing efforts. 1. Segment,...
Social Media Observer
03.10.2011
Mixing Your PPC and SEO – Shaken Not Stirred
It’s common knowledge that you shouldn’t optimize your PPC landing pages for SEO right?  Wrong!  It’s not only possible, but it’s recommended in most cases.  Sound implausible?  Why should it?  Think...
Social Media Observer
03.10.2011
Segment, Recommend, Rake It In
Unless you’ve been living in a cave for the past ten years and haven’t so much as browsed an eCommerce website, you’ve seen product recommendation and segmentation technologies at work a time or two...
Social Media Observer

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