Skip navigation

Member #: 210
Primary Chapter: Austin, TX

Andy Sernovitz

  • Professional
CEO, SocialMedia.org and WordofMouth.org

I teach word of mouth marketing.

 

Why? Because companies that understand this stuff are more open, transparent, honest, and kind. Because companies that learn to get people talking (and learn to talk back) are better businesses. It's about one big idea: Companies that make people happy are more successful.

 

Your idea, cause, or business won't succeed just because it's great or worthy. It will succeed when you earn the respect and recommendation of a community that will carry your message for you.

 

I'm the author of "Word of Mouth Marketing: How Smart Companies Get People Talking." I run a site called WordofMouth.org , which teaches word of mouth techniques to marketers and entrepreneurs, and SocialMedia.org, a community for social media leaders at the world's greatest brands.

 

I'm also a rabid purist on the topic of marketing ethics and travel the country teaching companies how to stop being jerks to their customers.

 

In past lives I taught internet entrepreneurship at Wharton, taught word of mouth marketing at Northwestern, ran a business incubator, and started half a dozen companies. I like starting communities -- I created the Word of Mouth Marketing Association and, back in the dotcom days, I ran the Association for Interactive Marketing.

 

My blog is called "Damn, I Wish I'd Thought of That!" (www.damniwish.com).

 

Content Created By Member
11.07.2013
Newsletter #962: The “Weird, Wacky, and Wonderful” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You...
Social Media Journal
11.05.2013
How myths can inspire community members
Here’s a guest post Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands” wrote for our WordofMouth.org project. Check it out for more great word of mouth marketing tips like...
Social Media Journal
10.31.2013
Newsletter #961: The “Lessons from a Dictionary” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]...
Social Media Journal
10.30.2013
Do you trust this guy?
A salesman from a Fortune 500 financial services company sent me this email. Does it inspire trust? Would you let them handle your money? Subject: We want you back at ____, we can give you $300 or $...
Social Media Journal
10.29.2013
3-Minute WOM Lesson: 3 simple conversation starters
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You can have amazing word of mouth — and you can do it on the smallest...
Social Media Journal
10.28.2013
Why are you on my watermelon?
Branding isn’t as hard as you think. It only takes one simple idea to create a unique brand in the customer’s mind. Example: The Krispy Kreme “Hot Now” sign. Even though all donuts start hot, Krispy...
Social Media Journal
10.27.2013
How to write a killer cover letter and get the job
I review at least 100 resumes every week. Here’s how you break through the clutter, impress the screener, and get the job: 1. Write a great cover letter: It tells your story and shows that you give a...
Social Media Journal
10.26.2013
How to turn a problem into a benefit
When they started mass producing yogurt, it was difficult to blend the flavor with the plain yogurt. So they just squirted in the flavor first. Then some marketing genius declared “Fruit on the...
Social Media Journal
10.25.2013
Heroic marketing!
How can you become a true hero? For less than you spend on a normal, boring ad? Answer that question and you’ll become a master of word of mouth marketing. Amazing example: USAA paid to fly the...
Social Media Journal
10.24.2013
Newsletter #960: The “Permission is Powerful” Issue
[Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]...
Social Media Journal

Chapters
United States
Argentina
Australia
Austria
Bahrain
Belgium
Brazil
Cambodia
Canada
China
Costa Rica
Czech Republic
Denmark
Dominican Republic
Ecuador
El Salvador
France
Germany
Global
Greece
Iceland
India
Indonesia
Ireland
Isle of Man
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Malaysia
Mexico
Moldova
Mongolia
Morocco
Netherlands
New Zealand
Nigeria
Oman
Panama
Paraguay
Peru
Portugal
Qatar
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sri Lanka
Sweden
Switzerland
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom