Becky Carroll is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, 2011). In addition, Becky is the Social Media Contributor for NBC/TV San Diego. She teaches the “Marketing via New Media” class at UC San Diego and is also an accomplished international speaker and a frequent contributor to industry conversations about social media, customer experience, and CRM, and customer service and loyalty.
In her most recent role, Becky was the Community Program Manager and social media strategist for Verizon, driving the conversation for their forums, blogs, and ideas collaboration site. Under her guidance, the Verizon Community was listed as the #1 online branded community by ComBlu and won the Best Community-Business Integration Social Excellence Award from Lithium Technologies.