I'm driven marketing professional with proven experience using strategic planning, integrated marketing initiatives and optimization across multiple platforms providing clients with measurable R.O.I.
What this really means? I work primarily work with sports, entertainment and corporate clients to create strategic business solutions to change the paradigm of their business. This includes strategy, brand architecture, media, research, SEO, sales optimization and digital performance. I study a lot of behavior economics to help our clients identify how users of their brands want to be engaged and marketed to.
I am like a behavior analyst and a choice architect around our shop. Think "Criminal Minds", a mashup of Reid and Garcia wishing to be more like Morgan. Yeah, it's a little nerdy but I love it.
When I am not working, I love living in Austin, Texas with my family.