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Member #: 582
Primary Chapter: Brussels

J-P De Clerck

Manager

J-P De Clerck is a customer-centric digital business and marketing analyst. He runs several blogs including Content Marketing Experience and Social Marketing Forum. He is also the founder of the Fusion Marketing Experience events. You can follow him on Twitter via @conversionation. Connect on Google+ via +J-P De Clerck.

Content Created By Member
04.06.2014
Integrating Content Marketing and Social Media: the Time is Now
"Content is fire and social media is gasoline". Know who always says that? Indeed, Jay Baer. Content has always been key in all forms of marketing. Yet, with the advent of content marketing, the...
Chapter Blog
11.27.2012
The Big Content Marketing Fail: How Much Content Do You Need?
This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then...
Social Media Journal
11.15.2012
Social Business: Four Real-Life Truths about Collaboration
I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program....
Social Media Journal
09.21.2012
Content in Context: How Sharing Equals Creating Content
Yesterday I was at the title="Customer Media Congres" href="http://www.customermedia.nl/" target="_blank">Customer Media Conference in Haarlem, The Netherlands to talk about content in context....
Social Media Journal
07.30.2012
The Social Media Olympics: the Downsides of Real-Time
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Social Media Journal
07.29.2012
How to Earn Trust When Distrust Rules
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Social Media Journal
07.28.2012
Social and Speaking Out on Religious, Political and Personal Beliefs
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Social Media Journal
07.19.2012
The Challenges of a Real-Time World: Handling a Small Crisis
Yesterday evening – just before calling it a day – I received a mail from SlideShare, saying Altimeter Group Network uploaded some new content. If you follow someone on SlideShare, you know what kind...
Social Media Journal
07.18.2012
Altimeter Report: the Convergence of Paid, Owned and Earned Media
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Social Media Journal
07.18.2012
How to Unsuck at Personalization in Marketing
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Social Media Journal

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