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Member #: 881
Primary Chapter: Detroit

Dave Linabury

Group Director, Social Media

Dave Linabury is Group Director of Social Media at Campbell-Ewald. He provides insights and strategic direction for the agency’s clients through social media. He is a nationally recognized blogger and is a frequent speaker and panelist at major social media forums.

Dave has been working digitally since 1984 when he bought his first Macintosh. By 1987, he had authored two software programs and by 1994 won his first award for Web site design. Since then he has worked with a variety of companies, in cluding the Los Alamos Nuclear Laboratories, IDEO and Disney. He has won over 20 web awards, including a Webby for his personal blog, Davezilla. Dave joined Campbell-Ewald in 2004, leaving the General Motors Innovation Zone — a think tank for advanced technologies.

Dave’s background in social media began in 1998 when he became one of the first bloggers at a time when blogs were being referred to as “news filters.” In 2001, he began assisting Michel, a developer in France on one of the first PHP-MySQL based blogging applications called B2. In 2003, they turned B2 over to Matt Mullenwegg who renamed it as WordPress. It is now the most commonly used software for blogging.

In 2005, while Facebook was still an internal hobby at Harvard, Dave and another CE employee invented spidering software to track blogs for Campbell-Ewald. Others joined in as forerunners of CE’s Social Media Group to create two major initiatives for Chervolet: The Tahoe Apprentice, a build your own video tool, and HHRya, a mobile video contest. Tahoe Apprentice garnered over 252,000 consumer generated videos, and HHRya garnered 54,000 mobile video entries.

His later projects included NAVYForMoms.com, an online community over 40,000 strong supporting the mothers of our troops. The community has been featured on Oprah, in Wired and in the New York Times. There's even a book about NAVYForMoms! It won the Silver Effie, Gold Echo Award and Best Military Site of 2009. 

Other projects of note include OnStar Connections, a community for the 3 million strong OnStar subscriber base.
 

Content Created By Member
05.22.2013
Pet Translation
I just realized that telling my dogs and cats, “I’m going out; be good” is translated in their minds as, “I’ll be gone long enough for you to hide the evidence of whatever you’re planning on...
Social Media Journal
05.15.2013
No time to explain!
Social Media Journal
05.13.2013
What Kind of Music Do I Like?
Over the years, I’ve realized that my musical taste boils down to one element that’s proven remarkably accurate: If the singer or musician’s name is “Kenny”, there is a 99% chance I won’t like it.
Social Media Journal
04.24.2013
The Best Children’s Song Ever. By Me.
I have absolutely no memory of any children’s song lyrics. I don’t think I ever knew (or cared) what they were when I was a child and now that I am a father, I am resorting to making up lyrics to...
Social Media Journal
04.19.2013
Children’s Books?
Via Lung
Social Media Journal
04.10.2013
Reptile Dysfunction
Social Media Journal
04.03.2013
Is gravity increasing? Or is the photographer shrinking?
Seems to happen every time women cram together for a photo.
Social Media Journal
04.02.2013
More People We Can Safely Dislike, #8
Jodi Arias supporters Twilight fans. Fuck all of you. Vampires don’t sparkle. People who change their profile photo to reflect the latest meme, social cause or trend with no clue why other than their...
Social Media Journal
03.29.2013
Sleep deprivation
LIZZ: “That’s it, honey.” [SITTING UP, ROCKING IN BED]ME: “What are you doing?”LIZZ: “I just… I have to stay awake and…to make sure the baby doesn’t fall asleep on me.”ME: “What? I didn’t even hear...
Social Media Journal
03.27.2013
Wait, wut?
Social Media Journal

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