Dave Linabury is Group Director of Social Media at Campbell-Ewald. He provides insights and strategic direction for the agency’s clients through social media. He is a nationally recognized blogger and is a frequent speaker and panelist at major social media forums.
Dave has been working digitally since 1984 when he bought his first Macintosh. By 1987, he had authored two software programs and by 1994 won his first award for Web site design. Since then he has worked with a variety of companies, in cluding the Los Alamos Nuclear Laboratories, IDEO and Disney. He has won over 20 web awards, including a Webby for his personal blog, Davezilla. Dave joined Campbell-Ewald in 2004, leaving the General Motors Innovation Zone — a think tank for advanced technologies.
Dave’s background in social media began in 1998 when he became one of the first bloggers at a time when blogs were being referred to as “news filters.” In 2001, he began assisting Michel, a developer in France on one of the first PHP-MySQL based blogging applications called B2. In 2003, they turned B2 over to Matt Mullenwegg who renamed it as WordPress. It is now the most commonly used software for blogging.
In 2005, while Facebook was still an internal hobby at Harvard, Dave and another CE employee invented spidering software to track blogs for Campbell-Ewald. Others joined in as forerunners of CE’s Social Media Group to create two major initiatives for Chervolet: The Tahoe Apprentice, a build your own video tool, and HHRya, a mobile video contest. Tahoe Apprentice garnered over 252,000 consumer generated videos, and HHRya garnered 54,000 mobile video entries.
His later projects included NAVYForMoms.com, an online community over 40,000 strong supporting the mothers of our troops. The community has been featured on Oprah, in Wired and in the New York Times. There's even a book about NAVYForMoms! It won the Silver Effie, Gold Echo Award and Best Military Site of 2009.
Other projects of note include OnStar Connections, a community for the 3 million strong OnStar subscriber base.