Damien Cummings
Global Social Media Director at Dell
Content Created By Member
| 02.16.2013 |
How People Really Use Mobile (& Mistakes Marketers Make)I recently came across this fantastic article from the Harvard Business Review website, titled "How People Really Use Their Mobile". The link to the full preview article can be found here. For me, it... |
Social Media Journal |
| 01.27.2013 |
Why I love Samsung and why Apple has lost its coolFirstly, there are a few things I need to get out of the way. I work for Samsung. I joined in 2012 and I’m the Regional Marketing Director, looking after digital marketing and go-to-market... |
Social Media Journal |
| 12.20.2012 |
2012 Marketing Year in ReviewAs 2012 is fast drawing to a close, it’s time to reflect on the big changes this year has brought us. For a more comprehensive and professional review of the year you can check out the very... |
Social Media Journal |
| 12.06.2012 |
7 steps to build a social media-enabled employee brand ambassador programNote: This blog post first appeared on, and is currently available at Firebrand Talent's marketing blog. Have you ever had a customer track you down via Facebook, LinkedIn or Twitter to resolve a... |
Social Media Journal |
| 10.09.2012 |
Another Social Media #Fail: Why Every Company Needs Social Media TrainingAnother day, another social media #fail.This time it was in Singapore and the furore was ignited by a (now former) employee of NTUC, Singapore's largest member-based organised, Amy Cheong. She posted... |
Social Media Journal |
| 09.23.2012 |
Business development #fail on Twitter: How NOT to pitch to me.I believe passionately in the power of professional networking. Specifically, reaching out either in-person (usually at networking events or professional seminars) or via wonderful tools like email,... |
Social Media Journal |
| 08.18.2012 |
Social data helps CMOs drive key decisions: New research & infographic from Bazaarvoice.New research from Bazaarvoice & The CMO club: Today's top brands put consumers at the center of the business. CMOs can lead the consumer-focused revolution by harnessing first-person data... |
Social Media Journal |
| 08.01.2012 |
It’s time to move on: Farewell Dell, hello SamsungI write this blog post with some regret, as I’ve really enjoyed my time at Dell, but also with a lot of excitement as I’m moving onto to work at the number 1 brand in Asia, at a time of massive... |
Social Media Journal |
| 07.24.2012 |
Be a thought leader: Get on the speaking circuit & deliver awesome presentationsThis is the second in my series on how to be a thought leader in digital. My first topic was about finding great content to share on social networks like Twitter and LinkedIn. This blog post looks at... |
Social Media Journal |
| 07.23.2012 |
Be a thought leader: Creating, finding and sharing great contentOne of the most common questions I’m asked is where do I find all my content that I publish on Twitter, LinkedIn and other social networks? It’s a great question that can make or break you as a... |
Social Media Journal |
