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Primary Chapter: Montgomery, AL
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Danielle Zeigler

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Content Created By Member
04.21.2011
“Most Recalled New Ads” From March 2011
Here are a few commercials from the Nielsen Top Ten Most-Recalled New Ads, March 1, 2011 to March 31, 2011. To see the full list check out: AdAge.com 1. 6. 7 .
Social Media Observer
04.19.2011
“Best Liked New Ads” From March 2011
  Here are a few commercials from the Nielsen Top Ten Best-Liked New Ads, March 1, 2011 to March 31, 2011. To see the full list check out: AdAge.com 1. 3. 8.
Social Media Observer
04.15.2011
Is Your Data Safe in the Cloud?
  According to Simon Crosby from Mashable, there is nowhere safer for your data than The Cloud. The part from his post that made the most sense to me was the last paragraph where he compares putting...
Social Media Observer
04.12.2011
What’s Your Price Point for Digital Goods?
What are you willing to pay for your digital goods, like music, movies and news?                               The New York Times’ new plan charges $35 a month for all-inclusive content, accessible...
Social Media Observer
04.07.2011
Major Media Ad Spending: Internet NOT on Top
TV trumps all categories for media spending in 2011 and is predicted to do so right through 2015. In fact, the media spending doubles that of the internet in 2011, shown in a study conducted by...
Social Media Observer
04.04.2011
Next in Location-Based Advertising: Geofencing
“If Foursquare and Groupon had a child, it would look a lot like geofencing,” says Ann Sherber in her DigiDay Blog. Geofencing is essentially an invisible fence set up around a location where users...
Social Media Observer
03.29.2011
Facebook vs. Groupon
So who isn’t Facebook competing with? In recent news it was announced that Facebook will start offering one-time discounted offers that people can share with their friends through the social network...
Social Media Observer
03.25.2011
“Why make a St. James video?”
Why make a Saint James Video? – Anyone who is an art director knows the responsibility that comes with a question like this. Though this question is posed by a student after the fact, as a company...
Social Media Observer
03.21.2011
Pepsi Throwback: Why Nostalgia Branding Works
Nostalgia branding works for two simple reasons. 1. Older generations love to “remember when.” 2. Younger generations think retro is cool. The marketing team at PepsiCo only sees this trend...
Social Media Observer
03.11.2011
7 Social Media Best Practice Tips
  Your photo should be a fairly recent picture of you. Following and friending the competition is okay. Let them follow you as well. Promote other people more than yourself. Don’t use your page as a...
Social Media Observer

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