Fergal Coleman is a principal consultant at Symphony3. He helps clients to create successful online businesses. Fergal regularly speaks publicly to senior managers and small business owners about Social Media, Cloud Computing and Search Engine Optimisation. He enables his clients to bring business processes online, resulting in greater revenues, cost reductions and increased profitability. By combining strategic business tools and techniques with Web2.0 technology, Fergal aligns business and IT and delivers business results that benefit the bottom line. Fergal has over 15 years experience in the IT/Internet industry in both Ireland and Australia and has an extensive knowledge of internet marketing, business models, IT and business strategy alignment. He has run his own businesses for many years and worked with a wide range of organisations across industries as diverse as manufacturing, professional services, local government, automotive, construction and mining. He is currently assisting in the implementation of social media in the local government sector. Fergal regularly speaks publicly to senior managers and business owners about Social Media, Cloud Computing and Search Engine Optimisation.