Gaurav Mishra
Gaurav Mishra helps global brands benefit from social squared, the intersection of social as in connecting people and social as in benefiting the society.
Previously, Gaurav has studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched crowd-sourced election monitoring platform Vote Report India and co-founded social media agency 2020 Social.
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| 05.07.2011 |
Tweeterati #10: Who Are India’s Funniest Twitter Users?In this week’s Tweeterati column in Mail Today, I search for the funniest Twitter users in India: We don’t yet have an Indian Justin Halpern, but we do have several contenders for the title of India’... |
Social Media Journal |
| 05.05.2011 |
My New ClickZ Column on Social Media in Asia: Six Stages of Social Media IntegrationI am delighted to share that I have started writing a fortnightly column on ‘Social Media in Asia’ for ClickZ. In my first column, I outline the six stages of social media maturity most brands go... |
Social Media Journal |
| 05.05.2011 |
My New ClickZ Column on Social Media in Asia: Six Stages of Social Media IntegrationI am delighted to share that I have started writing a fortnightly column on ‘Social Media in Asia’ for ClickZ. In my first column, I outline the six stages of social media maturity most brands go... |
Social Media Journal |
| 05.05.2011 |
Master List of Ideation, Innovation and Collaboration Communities Created by BrandsI am doing research on public ideation, innovation and collaboration communities created by brands. Here are some good examples I have found so far. Ongoing brand communities: - Pepsi Refresh Project... |
Social Media Journal |
| 05.05.2011 |
Master List of Ideation, Innovation and Collaboration Communities Created by BrandsI am doing research on public ideation, innovation and collaboration communities created by brands. Here are some good examples I have found so far. Ongoing brand communities: - Pepsi Refresh Project... |
Social Media Journal |
| 04.30.2011 |
Tweeterati #9: Why Do Celebrities Hire Ghostwriters to Tweet?In this week’s Tweeterati column in Mail Today, I wonder why celebrities hire ghostwriters to tweet: While some observers criticize celebrities who use ghostwriters for not being authentic, the fans... |
Social Media Journal |
| 04.27.2011 |
Integrating Purpose and Profits by Creating Shared ValueI have been talking about how corporations need to integrate Purpose, Participation and Profits and move from social responsibility to social innovation. Michel E. Porter and Mark R. Kramer provide... |
Social Media Journal |
| 04.24.2011 |
Tweeterati #8: Love, Sex and TwitterIn my Mail Today Tweeterati column today, I talk about why Twitter might be bad for your relationships: Perhaps, the Tweeterati are so busy tweeting that they don’t really have time for real... |
Social Media Journal |
| 04.23.2011 |
Why Design Thinking Might Be the Next Competitive Advantage for CorporationsI just finished reading Roger Martin’s The Design of Business: Why Design Thinking is the Next Competitive Advantage as part of my Purpose, Participation and Profits reading list. Roger Martin’s... |
Social Media Journal |
| 04.23.2011 |
Six Tips for Submitting Entries for Digital and Social Media Marketing AwardsI’m delighted to share that I am on the jury of the Campaign India Digital Media Awards 2011 along with some really capable people: - Scott Goodson, Founder and CEO, Strawberry Frog - Neeraj Nayar,... |
Social Media Journal |
