Francine Hardaway
Content Created By Member
| 07.10.2012 |
Will Your Brand Be Destroyed by Social Media?It is easier than ever for brands to be created or destroyed by social media. To demonstrate this quickly, I picked a brand at random and used Twitter's new search tools to find out what people were... |
Social Media Clubhouse |
| 06.13.2012 |
The Broken Brand Promise: ProgressiveDear Progressive: Saul Bellow wrote a novel, Herzog, in which the hero occupied his time writing angry letters to public figures. I really don’t have time to do that, but the customer experience I... |
Social Media Clubhouse |
| 05.07.2012 |
Social Business: Are You Already Late?We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with... |
Social Media Clubhouse |
| 04.13.2012 |
So You Want to be a Social BusinessOver the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken,... |
Social Media Clubhouse |
| 02.08.2012 |
Deep Lessons About Shallow ConclusionsTo my great chagrin, I find I am as guilty as anyone of drawing shallow conclusions about the role and value or social media in a marketing plan. I read this article in Ad Age about an Australian... |
Social Media Clubhouse |
| 01.09.2012 |
Looking to explore social media in 2012 but don't know where to start?So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a geek, and you’re not with a big... |
Social Media Clubhouse |
| 12.12.2011 |
The Altered State of the Social Media GuruWhat's the next professional step for social media "gurus"? For the past five years, social media gurus have been teaching the uninitiated how to create Facebook campaigns, tweet, leverage LinkedIn... |
Social Media Clubhouse |
| 11.09.2011 |
Some Processes Shouldn't Be AutomatedI realized we had hit bottom on social media as a force for community when I read this on the web site of a startup: Tribber believes that smaller bloggers have something that superstars can never... |
Social Media Clubhouse |
| 10.12.2011 |
Declaratory Media Vs. Participatory MediaThe highest and best uses of social media are not for business. They are intensely personal. This is never more clear than during moments of tragedy. A few days ago, I awoke from a... |
Social Media Clubhouse |
| 08.09.2011 |
You Can Find Anyone on Social Media, But Can you Get Their Attention?Social media has not made it easier for either brands or businesses to get attention. It’s like going to SXSW and missing the two people you really needed to connect with while seeing hordes of other... |
Social Media Clubhouse |
