Chapter Leader of Social Media Club Niagara
I am partner in Arnoldi McPherson Social Media Strategy in the Niagara region of Ontario. I have worked as a broadcast journalist, in media relations, and have been a partner in a website design firm for the past 12 years.
We are now focusing on social media, on how people use social media tools, how people interact with each other via the social web and how our clients can use social media tools to spread their message, connect with people and build relationships. We think social media strategies must be manageable to be effective. We don't believe that every business needs every tool to be successful, especially if they don't have the time or staff to manage them all. We work with our clients to create a targeted plan that best uses their skills.
One of our goals is to help businesses and organizations understand the importance of including social media in their marketing plans and we have developed a series of workshops to improve social media literacy. Social Media Club is a great way to foster that understanding.