Janice Arnoldi
- Professional
Chapter Leader of Social Media Club Niagara
I am partner in Arnoldi McPherson Social Media Strategy in the Niagara region of Ontario. I have worked as a broadcast journalist, in media relations, and have been a partner in a website design firm for the past 12 years.
We are now focusing on social media, on how people use social media tools, how people interact with each other via the social web and how our clients can use social media tools to spread their message, connect with people and build relationships. We think social media strategies must be manageable to be effective. We don't believe that every business needs every tool to be successful, especially if they don't have the time or staff to manage them all. We work with our clients to create a targeted plan that best uses their skills.
One of our goals is to help businesses and organizations understand the importance of including social media in their marketing plans and we have developed a series of workshops to improve social media literacy. Social Media Club is a great way to foster that understanding.
| 04.23.2012 |
Creative Approaches for Arts Organizations Using Social MediaSmall cultural groups that rely heavily on part-time or volunteer staff and donations face a challenge when it comes to developing and executing a social strategy. It’s unfortunate that groups that... |
Social Media Clubhouse |
| 02.15.2012 |
It’s Not About Numbers, It’s All About EngagementContent leads to engagement leads to success in social media, not numbers. Small businesses are a great of example of how you can build customers without thousands and thousands of Twitter followers... |
Social Media Clubhouse |
| 01.20.2012 |
Hey Small Business, It’s Time to Get Serious About SocialWhen it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and money. Most small businesses... |
Social Media Clubhouse |
| 01.12.2012 |
Social Business - collaborating, partnering and sharingWe're kicking off 2012 with a topic that goes a bit beyond just using social media to promote your business and engage with your customers, we're going to be talking Social Business - collaborating... |
Chapter Event |
| 11.03.2011 |
Social Media, Social GoodJoin Social Media Club Niagara on Tuesday, November 22 from 5pm to 7pm at Chateau des Charmes for our panel discussion on Social Media, Social Good. Consumers now expect companies to be socially... |
Chapter Event |
| 10.26.2011 |
Time Management and Social Media BurnoutThanks to everyone who joined us last night. It was a great turn out! We'd like to thank Trevor Twining (@trevortwining) and Robin McPherson (@uglyshirt) for sharing great tips and links! The tips... |
Chapter Blog |
| 02.25.2011 |
Get Connected with Linked InCan you really make solid business connections with Linked In? Come out to our Social Media Club Niagara monthly meeting Thurs. March 3 and find out more about the business networking site and meet... |
Chapter Event |
| 11.01.2010 |
How connected are we and why does it matter?This is the second post in our series about Connected: The Power of Social Networks and How They Shape our Lives by Nicholas Christakis and James Fowler. In 1994, three college students created a... |
Social Media Observer |
| 10.25.2010 |
Getting to know Facebook(This article was published in WO Magazine Fall 2010) Facebook would be the third largest country in the world behind China and India if it were a country. It’s not, but it is a social, online... |
Social Media Journal |
| 10.22.2010 |
Attract Business Through Social Media EventsSo you’re eager to harness the awesome power of the web and social media to connect with customers, increase brand awareness, and generate sales. Great! Now what? Well, if the target audience... |
Chapter Blog |
