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Member #: 510
Primary Chapter: Niagara

Janice Arnoldi

Social Media Stragetist

Chapter Leader of Social Media Club Niagara

 

I am partner in Arnoldi McPherson Social Media Strategy in the Niagara region of Ontario.  I have worked as a broadcast journalist, in media relations, and have been a partner in a website design firm for the past 12 years.  

We are now focusing on social media,  on how people use social media tools, how people interact with each other via the social web and how our clients can use social media tools to spread their message, connect with people and build relationships.  We think social media strategies must be manageable to be effective.  We don't believe that every business needs every tool to be successful, especially if they don't have the time or staff to manage them all.  We work with our clients to create a targeted plan that best uses their skills.

One of our goals is to help businesses and organizations understand the importance of including social media in their marketing plans and we have developed a series of workshops to improve social media literacy. Social Media Club is a great way to foster that understanding.

Content Created By Member
05.13.2013
Social Media Club Niagara is 3. Come celebrate our third anniversary.
Time flies when you're having fun! It only seems like yesterday that Janice Arnoldi, Robin McPherson, Adam White and Mitch Fanning met for coffee to talk about starting this thing called Social...
Chapter Event
04.12.2013
Let's talk Tumblr & Reddit with Adam White
While Twitter, Facebook and LinkedIn get the focus from the business crowd, there's a massive amount of activity on networks like Tumblr and Reddit. Upper Rapids' Adam White will lead a group...
Chapter Event
01.03.2013
Woof-Woof, Meow-Meow: The Petworking Stars of Social Media
There's hardly a person worldwide who hasn't heard of Darwin the Ikea monkey. A couple of weeks ago, Darwin, a rhesus monkey, was found wandering outside an Ikea store in Toronto wearing a sherling...
Social Media Clubhouse
11.20.2012
Mom and Pop - Make Sure Your Facebook Page Won't Be "So Last Year" in 2013
Facebook changes been fast and furious in 2012, making it tough for small, mom and pop businesses to stay current. Many entrepreneurs are on their own when it comes to building engagement and...
Social Media Clubhouse
10.15.2012
The Visual Revolution on Social Networks
The social web is becoming more and more visual. Twitter, which began with mundane tweets about lunch, is now the go-to social network for millions wanting relevant information in real-time. Social...
Social Media Clubhouse
07.18.2012
Big Brands, Athletes and the Olympics: Social Media Is the Driving Force for London 2012
Socialympics is the buzz word for the London games, the first Olympics where social media will play a major role not only for fans but for big brands and athletes.  In Beijing in 2008, Twitter was...
Social Media Clubhouse
06.18.2012
Social for Small Business: To App or Not to App
It’s time for small businesses to seriously consider getting into the mobile marketplace. Smartphones and tablets make up about 50% of the U. S. mobile market according to a Neilsen study released at...
Social Media Clubhouse
04.23.2012
Creative Approaches for Arts Organizations Using Social Media
Small cultural groups that rely heavily on part-time or volunteer staff and donations face a challenge when it comes to developing and executing a social strategy.  It’s unfortunate that groups that...
Social Media Clubhouse
02.15.2012
It’s Not About Numbers, It’s All About Engagement
Content leads to engagement leads to success in social media, not numbers.  Small businesses are a great of example of how you can build customers without thousands and thousands of Twitter followers...
Social Media Clubhouse
01.20.2012
Hey Small Business, It’s Time to Get Serious About Social
When it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and money.   Most small businesses...
Social Media Clubhouse

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