Janet Fouts
I'm a social media coach,working with individuals and corporations to improve their brand visibility and understand how to engage their audience through social media. I've written three books on social media for business, nonprofits and PR, and I speak and conduct training events on social media and on-line marketing.
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| 05.08.2012 |
Social Media Efficiency for NonprofitsI talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense... |
Social Media Journal |
| 04.18.2012 |
Getting real engagement on your Facebook pageMany Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the... |
Social Media Journal |
| 04.05.2012 |
What is your Reach on Facebook? (Any why you shouldn’t care)A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and... |
Social Media Journal |
| 03.29.2012 |
Managing Facebook Pages Just Got a Lot EasierPart of what I do as a social media coach is help businesses large and small manage their facebook pages.Our social media management team is frequently asked to go to a client’s event and help live-... |
Social Media Journal |
| 03.20.2012 |
Would you give up your passwords for a job?A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she... |
Social Media Journal |
| 03.13.2012 |
Facebook Timeline for Pages- WAY more than a pretty coverWe’ve mostly gotten comfy with the changes to our personal pages when Facebook went to the timeline model, but trust me, that was nothing compared to the changes you’re going to see for business. Let... |
Social Media Journal |
| 02.20.2012 |
Pinterest for Business?I admit I’m a little behind with this post. Everybody and their cousin Sally has already written a post on Pinterest by now. Its’s the media darling of the day. Or at least it was. Then we actually... |
Social Media Journal |
| 02.16.2012 |
Don’t be a Pest with “This Social Media Stuff”I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their... |
Social Media Journal |
| 02.08.2012 |
Social Media Doesn’t Make Sales – People DoThere’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after... |
Social Media Journal |
| 02.04.2012 |
#TakeBackthePink – @Komenforthecure’s social media nightmareI doubt you could have missed it by now, but just in case; Tuesday evening the story broke that the Susan G Komen fund pulled support from Planned Parenthood across the US. Rumors abound as to why... |
Social Media Journal |
