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Kathy (Kat) Mandelstein

  • Professional
BOD Social Media Club, VP of Social Media Club Austin, Director of WW Demand Programs, Web Marketing & Events, IBM Collaboration Solutions & Social Business

Kathy (Kat) Mandelstein sits on the Board of Directors and is the current Vice President of Social Media Club Austin, and is active in the local Social Media community in Austin helping create quality programming and social events often in partnership with other Austin Organizations. Professionally, Kathy currently oversees worldwide marketing programs, web and events for IBM Collaboration Solutions and Social Business in IBM Software (http://www.ibm.com/social) designed to empower people to be more effective, responsive and innovative within the context of the work they do. It includes enterprise social software, web experience, email, calendar, unified messaging, electronic forms, web conferencing, portals, team spaces, business dashboards, document management and more. Previously Kathy led the IBM Rational marketing team focused on the business value of effective software delivery. Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities. For six years, Kathy led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks, in addition to marketing programs to developers for all of IBM. Her past history includes leading various Web development and marketing teams in IBM Software Group. Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kathy has over 20 years of professional experience in the areas of management, marketing, sales, web development, advertising and corporate communications. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas.
Posterous: http://katmandelstein.posterous.com

Content Created By Member
09.11.2011
The Wisdom of Crowds in Social Media
This month's Social Media Club Austin panel focuses on the many uses of crowdsourcing for both business and personal innovation. Given the topic of this month's panel, we are actually...
Chapter Event
06.23.2011
SMCAustin Summer Social at Nuvola & THE Pre-Party for Social Media Day
Please RSVP via Eventbrite: http://smccaustinsummersocial.eventbrite.com Join us for our summer social, AKA THE Pre-party for International Social Media Day. We know our members are always first,...
Chapter Event
06.23.2011
SMCAustin Summer Social at Nuvola & THE Pre-Party for Social Media Day
Please RSVP via Eventbrite: http://smccaustinsummersocial.eventbrite.com Join us for our summer social, AKA THE Pre-party for International Social Media Day. We know our members are always first,...
Chapter Event
06.17.2011
You can now also find me professionally on the BtoB Magazine Blog as a Regular Contibutor
I am now blogging for BtoB Magazine. Here is my first post on creating enduring business brands, as I reflected on IBM Centennial Celebration this week. I will be a regular contributor. So...
Social Media Journal
05.12.2011
Learning the Ways of the Cariocas
During most of May I am here in Rio de Jainero, Brazil on a special assignment in the IBM Executive Corporate Service Corps. We are about half way through our journey and I have learned a lot...
Social Media Journal
03.09.2011
#whyaustin for Social Business
As thousands of people descend on Austin this week for that big conference focused on interactive, SXSWi and the plethora of other smaller conferences and events going on before, during and after...
Social Media Journal
03.02.2011
To B or not to BtoB
Over the years, I have done a number of interviews and webcasts with BtoB Magazine and I am also a subscriber. It is a great publication for BtoB marketers. They also do a series of in person...
Social Media Journal
02.20.2011
Better of TED (xAustin)
No this is not a post about the satirical sitcom about corporate life, Better of Ted. It is a post about a better kind of Ted. Yesterday I attended TEDxAustin again, in it's second year as an...
Social Media Journal
11.17.2010
Ustream Video Replay from the November Meeting now live.
If you missed the November 16th meeting you can now catch the Ustream Replay courtesy of @CoremediaEnt. Complete Details on our Holiday Party first full week of December at the County Line on the...
Chapter Blog
10.30.2010
Called to Serve in the IBM Executive Service Corps building Smarter Cities
Photo Credit Creative Commons: erikogen Got word on Thursday that I had been selected to serve in the IBM Executive Service Corps this coming Spring in Rio de Jainero, Brazil. This is one of what I...
Social Media Journal

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